Yes, I copied the title exactly from Mark’s Moz Post. In fact that’s WHY I invited Mark to be a guest on today’s show. He wrote a post on Moz a few weeks ago that caught quite a bit of attention from the SEO community. It was actually a response to a prior post on Moz

  NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted… but never published (not sure what happened). UPDATE: It’s been published over on The Next Web (whoo hoo! as you can imagine they have a long queue of content.) You can read the whole thing there: http://thenextweb.com/tq/2017/01/19/12-keyword-research-tools-and-creative-ways-to-use-them/

This episode is packed with tools & tactics that will help you do better marketing, by having better systems. In my last year of client work – I noticed a funny pattern. The clients getting the best results were the ones that had processes in place. This is because this means they are actually executing, and actually

Feel like your content is not earning the attention, traffic and links it may deserve? Sometimes it just needs a few tweaks in the right direction. It’s probably 80% there, but that last 20% will take it from ‘blah’ to ‘best in class’. My guest – Craig Ballantyne talks about how he has used content

Mark my words. The future of winning educational content – lies in also being entertaining. Or, as a friend said to me once “oh, you mean wrap it in bacon.”   No… not that Bacon. This bacon. OK Dan, focus… The battle for attention is fierce, and you can educate with content, but you have to engage. You have

This episode is for all the SEO-heads. My guest Bill Sebald of Greenlane SEO brings massive insight into the world of agencies and working with medium to enterprise scale businesses (walk in any Mall and you’re likely to see at least a few of Greenlane SEO’s clients). We talked about: The ONE thing that helped a

I asked Corbett how he originally connected with ‘influencers’ like Pat Flynn, John Lee Dumas and Andrew Warner. His answer was so interesting, I’ve been thinking about it all week – and frankly – it’s changed my mindset about marketing, podcasting and even business. And that’s what I think is so great about this discussion.

Orbit Media is a Chicago web design and development company. Yet … they’ve acquired 1,200+ links, and grown traffic to over 70,000 sessions per month with content marketing … about marketing and analytics! Andy Crestodina is the co-founder of Orbit, and he’s going to tell us all about how they grew their traffic and regularly

Your copywriting… the words you use – can be the difference between a sale or silence. On the web … words. They’re everything! (Yes I know there’s videos and images – but your message – starts with copy). My guest today, Pamela Wilson of Rainmaker Digital (CopyBlogger) is here to save us from bad copywriting!

Have you ever struggeled with knowing where to actually reach your target customers? Or knowing what problems or friction points they hit when researching your product or service? Or what to say to them to connect and convey that you understand what they are trying to solve? Enter ‘User Journey Mapping’. Rebekah Cancino uses Journey Mapping to help businesses