PR Formalities, Helping Or Actually Hurting?

I was very sad to just receive an email from the PR company of a brand I really wanted to feature on my Podcast. You see, I had actually emailed a specific person at this company, only to have the PR company respond. Totally didn’t get it. It’s frustrating because this was actually my least “marketing-tactic” oriented

Why I Will Never Automate Social Media

What do you think a public speaker cares more about? How many people are in the room, or how many of those people seemed engaged in what they are saying? I don’t think anyone would disagree that engagement is the ultimate goal. When someone is engaged, they become involved. A switch in their psychology is turned on. Another

How To Access Organic Twitter Analytics (For anyone, for free)

Just yesterday I published “Predicting Content Success With Twitter Analytics“. And then wondered why not many seemed to find this as exciting as me. Then I realized. Folks are still confused about how to even get Organic Twitter Analytics. I’m not surprised. I just spent the last 45 minutes trying to activate it for another Twitter account

Predicting Content Success With Twitter Analytics & “Favorited Rate”

UPDATE: Getting access to Twitter Analytics seems to be unclear in some cases. I posted this for anyone needing info on how to access it (please let me know if you still have trouble). If you already have access to Organic Tweet Analytics, read on for one way to come up with content ideas… Do you

When It Comes To Instagram, Your Analytics Is Lying

Success Is A Result Of Decisions And if you think 80/20 like me, very few choices lead to the majority of results. This post is about Instagram, but it’s also about making choices. Why DO we make the decisions we make? The psychology is mysterious. Yet as online marketers, our success … and our jobs depend

Breaking Story Fake Matt Cutts Exposed

So… I know who the fake Cutts is And, you know, this puts us in a little dilemma. Should I tell? Its really been fun reading gems like this; A true poetic gem. Or this; But… fake Cutts. We’re SEOs. We solve puzzles on the internet all day. I guess this time was coming. Hopefully we