Strategy

The Story Of An Exact Match Domain, Penguin and Anchor Text In January of 2013, I was hired to do a quick review of a site that had been suffering badly from Penguin 1. I won’t disclose the site here. But it was a one word exact match domain (this word receives 60,500 searches a

  I’ve seen the 80/20 Rule mentioned in passing a bunch of times lately in the SEO world, but it’s not quite being used in the fashion it was originally intended (and later explained in the book The 80/20 Principle). The latest mention of this came from John Doherty’s excellent interview of Leo from Buffer

You may know Ben Folds from the ever impressive band Ben Folds Five (but if all you’ve heard is the song ‘Brick’ and you think you know what they’re about, go listen to this or this or this and come back when you’re done). And William Shatner? ‘Nuff said.

About Vosges Haut-Chocolat Vosges Haut-Chocolat is a niche gourmet chocolate company, selling exotic and unique chocolate products via their online store, retail stores (like Whole Foods) and several boutique chocolate shops in the United States. Their most popular and notable product is by far Mo’s Milk Chocolate Bacon Bar. Bacon and chocolate? One huge YES!  You simply