NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted… but never published (not sure what happened).

UPDATE: It’s been published over on The Next Web (whoo hoo! as you can imagine they have a long queue of content.)

You can read the whole thing there:

I’ve removed the text from this page, and no-indexed this version from Google, to give The Next Web full credit 🙂

BUT, you can still listen in audio form below and in any podcast player.

Either way, enjoy!

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • January 9, 2017 Reply

    Jason Thibault

    Hi Dan,

    Sorry The Next Web placement didn’t work out – but thanks for posting it here!

    Bookmarked for future re-reading. This was great. Your recent YT video has inspired to dig much deeper into SEMRush (I’m a paid subscriber) this year.

    • January 9, 2017 Reply

      Dan Shure

      Hey Jason – thanks! No worries about TNW, I just didn’t want all this work to not get shared really 🙂 Yes, love SEM Rush – will be teaching more ways to use it this year!

  • January 10, 2017 Reply


    Great content! Dan

    Regarding “not provided” keywords, is there any other ways to uncover them other than Authority Labs?

    • January 10, 2017 Reply

      Dan Shure

      The BEST way is through Google Search Console’s Search Analytics report. You’ll see impressions, average ranking position, clicks and click-through-rate for all of your content that gets visibility in search.

      Advanced tip: if you have a large site you can register subfolders separately, this will give you more data 🙂

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