Clarity in a Confusing AI/SEO World. Without the Agency Fluff.

I can be hired as your “outsourced SEO department” or your expert consultant for a day. Find our more below!

For the past 17+ years I’ve been advising companies on how to navigate the confusing and fast-changing world of SEO. And things have only become more complex do to AI (but also more opportunistic…)

Ready to get clarity?

Reach out to talk about AI/SEO consulting! – dan@evolvingseo.com



Some of the many companies I’ve helped navigate Search, SEO and Organic Visibility


AI/SEO Consulting Packages

Offered for over 15+ years, proven AI/SEO and visibility consulting services.

Same quality service, in three different scope options!


YouTube Optimization!

I’m excited to also offer YouTube channel reviews and visibility! I have worked with many companies for 7+ years and have finally made this an official offering.


Search is always Evolving but Discovery still matters

If you’re looking to make sense of the world of SEO in 2026, it’s confusing out there!

There’s a lot of noise, differing opinions, all sorts of new fancy terms being thrown around (like “GEO, or “AIO” etc) — but what matters most is make smart common sense decisions that can help you get discovered, not waste time chasing down trends.

People come to me when they want to hear something new and fresh – not just the same old regurgitated fluff other SEOs share on LinkedIn.

Clients often say I leverage a smart, sensible, and experienced approach to SEO – and explain confusing concepts in ways that bring clarity and help define the best path forward.

Organizations such as GBH (Boston’s NPR and PBS), Zappos, Harvard Business Review, Gartner, ButcherBox – and numerous other sites across a wide array of industries have trusted my strategic guidance for over 15 years.

About Evolving SEO

“Evolving SEO” is my business name because it’s been my philosophy and believe from day one, that SEO is and will ALWAYS be changing. The help I’ve been able to provide companies is in how to navigate this moving target.

As a company, Evolving SEO is a two-person (myself and my wife), boutique SEO consultancy based in Worcester, Ma serving clients across the globe. I keep a very small roster of clients (some ongoing and some project based).

Start the conversation!

Reach out to talk about SEO / AI consulting – dan@evolvingseo.com