Experts On The Wire is my monthly SEO Podcast, with over 700,000 total downloads!



I have interviewed over 100 leaders and top practitioners in the SEO world, including John Mueller, Jackie Chu, Kevin Indig, Rand Fishkin, JR Oakes and LOTS more.



You can find all of the episodes below, or subscribe with any podcast player. Here's links to iTunes and Google Play!.



Check Out A Popular Episode!

Not sure where to begin? Give this episode with Jackie Chu of Uber a spin. We talked about Internal Linking, ASO and Content Marketing

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All Episodes

Here's every episode, starting with the most recent!

122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford

Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many

121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to

120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today.

119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits

118: How To Help Large Organizations Win at SEO w/Melanie Phung

In this episode: How to work on SEO effectively with big organizations  Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations  What do you do if you get push back against SEO advice?

117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to

116: Seizing The Image Search Opportunity w/Jess Peck

In this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The

115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner

In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword

114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

In this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking? (Based on data) Strategically dealing with Holiday and Seasonal content Communicating SEO value to executives. Claudia Higgins is

113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you