049: Uncharted: Vlogging’s Content Marketing Opportunity (Codename: The ‘Wrap It In Bacon’ Episode) w/Ben Wills

Mark my words. The future of winning educational content – lies in also being entertaining.

Or, as a friend said to me once “oh, you mean wrap it in bacon.”  

No… not that Bacon.

This bacon.

OK Dan, focus…

The battle for attention is fierce, and you can educate with content, but you have to engage. You have to make someone feel something, or surprise them, or grab them with a story.

My guest today is doing just that – by embarking the uncharted path of vlogging. Purely entertaining vlogs have exploded recently, but not many are pulling off a business/marketing vlog – that not only provides real educational value – but also entertains the way a good vlog should.

This is hard to pull off, but Ben and I dissect the elements of story, vlogging and lots more.

This is a fun, open discussion! Complete without any pre-written notes or questions from me.

Listen Now!

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Links

• Ontolo
• BenWills.com
• Sailing Vlog
• Casey Neistat’s YouTube
• Ben’s YouTube Channel
• Louis CK On Howard Stern
• Comedians Talking Funny
• Final Cut
• Adobe Premiere
• Myers/Briggs
• Markov Chain
• Freytag’s Pyramid
• Archplot Structure
• The ‘e’ Story Structure (HowSound Podcast)
• My Baldness – by Casey Neistat
• Citation Labs

People

• Ben Wills
• Gary Vaynerchuk
• Casey Neistat
• Howard Stern
• Seth Godin
• Louis CK
• Garret French

Agenda

Creating a Vlog

• “I had no video experience.”
• “I decided to vlog three times per week…I was doing every day.”
• “I love studying comedians.”
• “I like a DSLR …”
• “It’s going to be a second job for six months (at least) until …. “

Ways to Combine Entertainment/Education

• “Find your own style.”
• “Coming up with ideas is one of the hardest elements.”

Process

• “It’s another hour just to get the stuff online.”
• “I watch it online and on my phone to make sure it looks good.”
• “The interaction from Facebook is higher than YouTube … “

Changes to Come

• Markov Chain
• “As humans, we’re pretty simple.”
• “I don’t think we’ll ever achieve artificial intelligence. I think it’s impossible.”

Storytelling

• Showing vs Telling
• Freytag’s Pyramid
• “A story is conflict and resolution. Period.”
• “What is the conflict in my viewers’ day to day lives?”

Ontolo

• “It will help with any part of any aspect of marketing that involves research.”
• “This particular thing does not exist in the marketplace.”
• “It most closely relates to a prospecting tool …”

SEO Industry

• “I read more tech than SEO-related news.”