ben wills vlog thumbnail

Mark my words. The future of winning educational content – lies in also being entertaining.

Or, as a friend said to me once “oh, you mean wrap it in bacon.”  

No… not that Bacon.

This bacon.

OK Dan, focus…

The battle for attention is fierce, and you can educate with content, but you have to engage. You have to make someone feel something, or surprise them, or grab them with a story.

My guest today is doing just that – by embarking the uncharted path of vlogging. Purely entertaining vlogs have exploded recently, but not many are pulling off a business/marketing vlog – that not only provides real educational value – but also entertains the way a good vlog should.

This is hard to pull off, but Ben and I dissect the elements of story, vlogging and lots more.

This is a fun, open discussion! Complete without any pre-written notes or questions from me.

Listen Now!

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Creating a Vlog

  • “I had no video experience.”
  • “I decided to vlog three times per week…I was doing every day.”
  • “I love studying comedians.”
  • “I like a DSLR …”
  • “It’s going to be a second job for six months (at least) until …. “

Ways to Combine Entertainment/Education

  • “Find your own style.”
  • “Coming up with ideas is one of the hardest elements.”


  • “It’s another hour just to get the stuff online.”
  • “I watch it online and on my phone to make sure it looks good.”
  • “The interaction from Facebook is higher than YouTube … “

Changes to Come

  • Markov Chain
  • “As humans, we’re pretty simple.”
  • “I don’t think we’ll ever achieve artificial intelligence. I think it’s impossible.”


  • Showing vs Telling
  • Freytag’s Pyramid
  • “A story is conflict and resolution. Period.”
  • “What is the conflict in my viewers’ day to day lives?”


  • “It will help with any part of any aspect of marketing that involves research.”
  • “This particular thing does not exist in the marketplace.”
  • “It most closely relates to a prospecting tool …”

SEO Industry

  • “I read more tech than SEO-related news.”


About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • February 17, 2017 Reply


    Thanks enjoyed the show. Moving my way down the podcast list. Like the end, very real. Hope you both find time to do what your heart desires.

    • February 18, 2017 Reply

      Dan Shure

      Hey Raphael – thanks for checking out more episodes! Appreciate the kind words, thankfully running this podcast is in fact something I get a ton of fulfillment out of 🙂

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