Your copywriting… the words you use – can be the difference between a sale or silence. On the web … words. They’re everything! (Yes I know there’s videos and images – but your message – starts with copy).

My guest today, Pamela Wilson of Rainmaker Digital (CopyBlogger) is here to save us from bad copywriting! She gets into hands on tips for improving your titles. Improving your first sentence. Speaking to the right audience. And a TON more.

Listen Now!

Don’t forget to subscribe on iTunes!




Pam’s background

Writing content

  • Three levels of readers
  • “The intermediate reader loves how-to posts, tutorials,  …”

Overcoming objections

Writing titles

  • “I usually have a working title.”
  • “My secret sauce is writing a ton of … “
  • “Create curiosity but don’t give away the answer…”

First Sentences

  • “You need them to keep reading.”

Copyblogger’s Comments

  • “Having comments there was a great way to gauge how the audience liked your guest post…”


  • “I am a true font geek.”
  • “The font can give a voice to your written word.”
  • “Serif font is easier to read.”
  • “You can’t put any serif font and put it on the web.”

Getting a Guest Post Accepted

  • “Bring your A game.”
About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • February 22, 2017 Reply


    I always believed the comments were a metric for SEO. Good to hear that you seen some movement because it. However not a fan of WordPress’s default comment system. I use a plugin that keeps it disable by default, and use Disqus in its place.

    Did some research today, found this:

    “Disqus is fully indexable for search engines out- of-the-box. We have been approved by the Google Search Quality team to be organically crawled unlike any other comment platform.”

    Disqus makes it easier to get comments, as user engagement is streamlined. Plus people can click on your profile image to get more info.

    I am huge font nerd, I have over 30k fonts, I am also am a avid reader. I find San Serif easier to read. When I look at Serif I think inefficient/boring/old, no offense. I wonder if there has be an actually studies on readability.

    Anyhow, back to work. Love the last part of the show, I had a feeling that cold calling still works 😉 Nice touch.

    Thanks for another great show.

    • February 22, 2017 Reply

      Dan Shure

      Yes the WP systems are clunky, I agree. Maybe it’s time to make the switch.

      Funny, may people claim serif fonts are easier. I find it’s actually the color contracts (between font and background), or things like the kerning, line spacing or line width that make it hard for me to read certain fonts.

      I love fonts too – I used to help my dad design the layouts of bronze plaques. Like this is my dad’s sculpture but i did all the lettering layout:

      Thanks Raphael!

      • February 23, 2017 Reply


        That’s a impressive relief. Particularly like the title font “ARNOLD “RED” AUERBACH” I like the difference of counter position of of A vs the rest of type.

        Anyone how, I think you could easily archive old comments in the content area, and embed Discus, better to do this sooner then later. Before you blow up as the Tim Ferriss of SEO 🙂

        I live and breath WordPress so if you need my help, let me know.

  • February 22, 2017 Reply


    Disqus also lets you edit your commits. Would of liked to remove my over use of “i” 🙂

    • February 22, 2017 Reply

      Dan Shure

      Yes editing would be nice for users too!

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