I asked Corbett how he originally connected with ‘influencers’ like Pat Flynn, John Lee Dumas and Andrew Warner. His answer was so interesting, I’ve been thinking about it all week – and frankly – it’s changed my mindset about marketing, podcasting and even business.

And that’s what I think is so great about this discussion. It’ll get you thinking differently and with fresh ideas about your marketing and content creation.

Enjoy 🙂

And don’t forget to subscribe on iTunes!




Corbett’s background

  • “I wondered if I had what it took to be an entrepreneur.”
  • “I was spending almost an entire night at the office.”
  • “How you build a business matters just as much as what you build.”
  • “You get knocked off the entrepreneurship horse and you just want to get back on again.”

Content Marketing

  • Uniqueness begets traction
  • “Come up with a way that you can stand out that is objective.”
  • “Put feelers out there in the world …”
  • “I hit a nerve. Let’s see where this goes.”
  • “Your customers hold all the answers.”

Borrowing Influence

  • “The reason I know people (like Pat Flynn) is because at the time I was getting started they were getting started …”
  • “Who is up and coming and has potential?”
  • “Connect with 10 people in your space and you hope that one of them …”

Writing Attractive Content

  • “There’s a difference between what people want and what they need…offer them what they want but give them what they (really) need.”
  • “Good writing is not the same as good marketing writing.”
  • “You don’t have that luxury when it comes to online attention …”

Teaching Courses

  • “A framework considers the complexity of a topic.”
  • “Does the product or the customer come first?”


  • “We purposefully don’t have guests.”
  • “We wanted it to be fun as well as informing.”
  • “… it’s not what life or business is all about.”
  • The importance of improvisation

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Remote Work/Life

About Fizzle

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

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