047: The Smart, Unconventional Truths Of Traffic Growth w/Corbett Barr

I asked Corbett how he originally connected with ‘influencers’ like Pat Flynn, John Lee Dumas and Andrew Warner. His answer was so interesting, I’ve been thinking about it all week – and frankly – it’s changed my mindset about marketing, podcasting and even business.

And that’s what I think is so great about this discussion. It’ll get you thinking differently and with fresh ideas about your marketing and content creation.

Enjoy 🙂

And don’t forget to subscribe on iTunes!

Links

• CorbettBarr.com
• Fizzle
• The Fizzle Podcast
• Dan on Marketing For Owners
• Austin Bay’s Top 5 Podcasts
• Mixergy Interview
• Entrepreneur on Fire Interview
• Smart Passive Question Episode 08
• Five Ways to Stand-Out in a Sea of Noise
• How to Turn One Piece of Content Into Nine
• Start Building Website Traffic on a Monday
• Make Everything You Write Online More Popular
• Quitting Caffeine Is a Rough Process
• NerdFitness
• Write Epic Sh*t
• Conversion XL
• Stand Out by Dorie Clark

People

• Corbett Barr
• Andrew Warner
• John Lee Dumas
• Pat Flynn

Agenda

Corbett’s background

• “I wondered if I had what it took to be an entrepreneur.”
• “I was spending almost an entire night at the office.”
• “How you build a business matters just as much as what you build.”
• “You get knocked off the entrepreneurship horse and you just want to get back on again.”

Content Marketing

• Uniqueness begets traction
• “Come up with a way that you can stand out that is objective.”
• “Put feelers out there in the world …”
• “I hit a nerve. Let’s see where this goes.”
• “Your customers hold all the answers.”

Borrowing Influence

• “The reason I know people (like Pat Flynn) is because at the time I was getting started they were getting started …”
• “Who is up and coming and has potential?”
• “Connect with 10 people in your space and you hope that one of them …”

Writing Attractive Content

• “There’s a difference between what people want and what they need…offer them what they want but give them what they (really) need.”
• “Good writing is not the same as good marketing writing.”
• “You don’t have that luxury when it comes to online attention …”

Teaching Courses

• “A framework considers the complexity of a topic.”
• “Does the product or the customer come first?”

Podcasting

• “We purposefully don’t have guests.”
• “We wanted it to be fun as well as informing.”
• “… it’s not what life or business is all about.”
• The importance of improvisation

No Coffee

Remote Work/Life

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