046: The Strategies Behind Orbit Media’s 1,200+ Backlinks (Actionable!)

Orbit Media is a Chicago web design and development company. Yet … they’ve acquired 1,200+ links, and grown traffic to over 70,000 sessions per month with content marketing … about marketing and analytics!

Andy Crestodina is the co-founder of Orbit, and he’s going to tell us all about how they grew their traffic and regularly acquire so many backlinks.

This is exactly the type of guest I know YOU like to hear from – someone who spells out how they grew links, traffic and their business. Andy doesn’t hold back – enjoy!

Links:

• Orbit Media
• 25 Content Marketing Musicians
• Connecting the Dots: How Writers Can Use Research to Rank
• Insights from Analyzing One Million Articles
• Open Site Explorer
• Web Design Standards
• Content Jam
• Moz
• BuzzSumo
• Web Content Checklist
• Patagonia
• Ben and Jerry’s
• Content Chemistry: The Illustrated Handbook

People:

• Andy Crestodina
• Barrett Lombardo
• Larry Kim
• Marcus Sheridan

Agenda:

Orbit Media

• “I’m 60/40 between marketing and sales.”
• “My goal is to unload as much useful information on the Internet as I can.”
• “I wanted to build things…”
• “I realized in 2010 that the blog would be the focus.”
• “I want to build a moat around buyer related phrases.”

Content Marketing

• “Content with emotion gets a lot of shares and content with research gets links.”
• “Look for ways to publish original research related to your field.”
• “I keep a focus list…”
• Linkable Assets
• Intent-to-Link Search Queries
• Three ways to produce research
• Find the ‘missing stat’
• Getting a buy-in

Annual Surveys

Ego Bait

Strong-Opinion Posts

Mechanical Details

• Headline
• Short paragraphs
• Multiple Images
• “Content isn’t written. It’s assembled.”

Benefit Corporation

Orbit Media’s Traffic Growth