NOTE: This is Part One of a post I drafted back in March of 2019! My goal at the time was to shed light on what I saw were a lot of misconceptions around how people were viewing core updates. I think the entire paradigm of how we view core updates should be completely different than
Why … Meta Descriptions? Aren’t meta descriptions basic, boring SEO 101? How about javascript crawling or some of this other stuff over here? Answer: I see a LOT of terrible, mindlessly written meta descriptions out there. Take … Macy’s for example: Yuck! Yet, there are 18 million … eighteen million searches a month for ‘macys’. Think of all the
The problem I personally have with “trying” to write for “leads” or business results is it falls out of my true nature, out of my character and out of my comfort zone. It violates the very core of who I am. I never blogged, or wrote, or spoke to get business. But it did. I
UPDATE: Getting access to Twitter Analytics seems to be unclear in some cases. I posted this for anyone needing info on how to access it (please let me know if you still have trouble). If you already have access to Organic Tweet Analytics, read on for one way to come up with content ideas… Do you
7 REAL Reasons For Content. And A Free Cheat Sheet! This post isn’t going to tell you that content is for surface level vanity metrics like links, shares or traffic. You hear that all the time, now that “content marketing” is the new link building. But it’s being framed wrong. And if you let it,
Undoing Redirect Chains = Instant ROI Want something you can do TODAY that will have an immediate effect on your SEO? Recently Screaming Frog added a report called “redirect chains” to their export options. And if you get a little creative there’s tons of value you can get from this one report. This post is
The Story Of An Exact Match Domain, Penguin and Anchor Text In January of 2013, I was hired to do a quick review of a site that had been suffering badly from Penguin 1. I won’t disclose the site here. But it was a one word exact match domain (this word receives 60,500 searches a
