bill slawski

I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and writing about search patents for almost 10 years – back to Experts to discuss more patents and SEO ranking factors.

Listen Now!


BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Show Agenda & Timestamps

  • What’s the connection or difference between co-occurring density and LSI? [2:23]
  • Query Rewriting Patents [4:42]
    • How Google May Rewrite Your Search Terms [5:19]
    • Concept of Query Rewriting [6:00]
    • Removing Substitution Rules Patent [6:49]
    • Why does Google want to be able to rewrite queries [8:23]
    • Freebase [10:00]
    • What can SEOs do to optimize for query rewrites & Context Based Search Patent [12:51]
  • Universal Search [16:19]
    • David Bailey’s patent about Universal Search [19:05]
    • Universal Search and SEO [20:13]
    • Venice Update [21:42]
    • Leveraging Universal Search or Adjusting Expectations [23:36]
  • High Quality Search Patents [25:43]
    • Search Bias Document Set [28:36]
    • Does Google Recognize when someone is an SEO [31:40]
  • Ranking Search Results Patent [33:02]
    • How to keep track of Patent continuations, how do patents relate to each other [34:46]
    • Anchor Text in the Panda Update [36:42]
      • Meta Data Versus Content On The Page [38:30]
      • Back to Anchor Text in Panda [39:28]
  • Context Vectors – RankBrain [42:06]
  • Associating Entity with Search Query (Autocomplete) [42:39]
    • Brand Search Volume [44:44]
  • Hummingbird Patent [50:47][Sponsor] [55:59] 
    • RankBrain [1:00:46]
  • Site Speed as a Ranking Signal [1:05:44]
    • Impact of the Network Connection on Loading of the Resource [1:09:43]
    • Page Speed Tips [1:10:48]
  • Bill’s Website’s Robot TXT file [1:16:26]
  • Bill’s Opinion on Blog Comments [1:19:54]
  • URL Structure [1:23:04]
  • Where to find Bill online [1:28:38]

Patent Curation on SEO By The Sea

Patent Articles Discussed (Part Two)

Other Resources & Links Mentioned

Related Episodes You Might Like

Where To Find Bill Slawski

Image Credit

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

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