In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself).

Such as…. you know those studies that show longer content correlates with higher rankings? Well, maybe it’s not literally the length of the content – but rather because longer content ranks for more queries, and thus Google crawls it more often – and it’s actually that crawl frequency that keeps it ranking better.

Hmmm. Something to ponder!

Or did you know … those ‘crawl stats’ numbers you see in Search Console may not actually mean what you think they mean? I don’t want to give it away, so check out this awesome episode to find that out – and much more.

Dawn and I discussed crawl budget but also chatted about her speaking engagements – and a way to take your SEO to the next level – that not many people talk about.

I know I have a TON of ideas I can’t wait to apply to this site and my client’s sites.

I think you will too 🙂


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BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Show Agenda & Timestamps

  • Dawn’s Marketing Background [2:40]
  • Dawn’s Company: Move It Marketing [6:50]
  • Dawn Typical Work Day [8:38]
  • Prior Career [11:19]
  • Crawling and Crawl Budget [13:08]
    • How Does Google Determine when a Page is Important? [16:31]
    • Insite Anchor Text Consistency [21:56]
    • Duplicate Content Myth [24:23]
    • Breadcrumbs [30:17]
    • Log File Analysis Tools [36:33]
    • Migration Impacts of Crawl Issues [45:04]
  • Tips for Asking Googlers Questions [50:40]
  • Twitter Poll on Speed Tools [51:56]
  • Information Retrieval Events [55:18]
  • How Much Time Making Slides for Speaking? [57:27]
  • How To Make Dense Technical Topics More Interesting [59:13]
  • How Did Dawn Land Her First Speaking Engagement? [1:02:18]
  • MozCon Teaser [1:05:46]
  • Dawn’s Twitter, Facebook, LinkedIn, Website [1:07:40]

Related Episodes You Might Like

Tools Mentioned

Articles & Online Resources

People & Companies

Dawn’s Slides on Crawl Budget

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • July 13, 2017 Reply

    Drew Griffiths

    Favourite episode so far, thanks! Couldn’t remember what a 410 was though, which isn’t good…

    • July 13, 2017 Reply

      Dan Shure

      Awesome thanks! I’m sure you’ve looked it up by now, but for anyone else wondering – A 410 means ‘gone’ which is a more permanent version/directive than 404 which is ‘not found’. A 404 tells Google the page might come back at some point because it’s just not found at the moment, but a 410 could get the page de-indexed faster since it’s more definitive.

  • July 19, 2017 Reply


    I get confused at some times as well with all the error codes that come up. The “your server cannot access this site” was my latest!
    A great episode

  • July 25, 2017 Reply


    I listened to this episode carefully. I learned a lot. I especially enjoyed the fact that she is taking the time to understand the science behind crawl and indexation. This has changed the way I’m currently working with clients on these topics. Thanks for the hard work Dan.

    • July 25, 2017 Reply

      Dan Shure

      Awesome thank you for the comment! I’ll pass it along to Dawn 🙂

  • September 20, 2018 Reply


    Great episode, loved the explanation on letting googlebot decide the rate to crawl your site.

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