Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby.

He shares what YouTube revealed about their algorithm at Vidcon. We chat through the fundamentals of how to get started marketing with video.

Listen Now!

Never miss a new show! Subscribe on iTunes.


BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

Show Agenda & Timestamps

  • Justin’s Backstory, Struggles & SEO [1:11]
    • How he landed his first monthly SEO consulting client & the importance of conferences [3:11]
    • Justin’s experience at Distilled [8:11]
  • What does Briggsby do and why did Justin start it [11:19]
    • The significance of “partnering with clients” [13:34]
    • How does Justin delivery consulting work [16:07]
  • SEO & SEO Consulting Continued [19:19]
    • Check Box SEO [19:34]
    • Getting the SEO Done & Managing Clients [23:17]
    • $958 ROI from 10/hours per month [27:19]
  • What is the importance of video in 2017 and beyond [37:56]
    • The algorithm follows the audience & watch time [42:08]
    • YouTube Suggested Videos [47:16]
    • Keyword Tags [51:34]
    • Video Production for Online Marketing [54:44]
    • How to get videos visible [1:00:47]
    • Tipe for looking good on camera [1:04:02]
    • Making videos on a budget [1:06:52]
    • Beginner level budget cameras and mics [1:09:26]
    • Post Production Silence [1:12:41]
    • Editing Software Recommendations [1:15:44]
  • Vlogging [1:17:20]
  • Working with your spouse [1:20:21]
  • Where to Find Justin online [1:26:21]

Tools Mentioned

Articles & Online Resources

Video & Audio Gear

YouTube Channels / People Referenced

People & Companies

Justin’s Tweets Referenced


About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • August 11, 2017 Reply

    Charles Sipe

    Great podcast. I learned a ton and am excited about video marketing as a opportunity.
    Quick question for Justin. How has having a programming background helped you in your SEO career. I have been interested in learning code and taken several courses. I’m wondering if you think learning to code is a worthwhile skill for marketers and SEOs to pick up.

    • August 11, 2017 Reply

      Dan Shure

      Thanks! I’ll ping Justin and see if he wants to chime in. I learned a little code and personally, it has helped me a TON. I’d never be able to do as much technical SEO and just in general understand how to ‘look under the hood’ etc of things without it!

  • September 9, 2017 Reply


    Just got done listening to your podcast with Experts on the Wire with Dan Shure. https://www.evolvingseo.com/2017/08/09/078-justin-briggs/ — great info thanks, it helped me with trying to beef up my youtube viewership in the Climate Change info space. Great reel loving the aerial and time lapse. Look forward to seeing your new stuff. Congrats on your marriage good luck with the working together thing I tried and failed, although when it worked it was a beautiful thing; when it didn’t… well lets just say lawyers got involved ;-) Dan Shure should do more to promote his music loving the theme tune. Also be interested to find out more about how music is liek seo that you have referenced a few times in other podcasts thanks for all you do. of now to listen to my fellow Edmontonian episode kick point. Incase your are wondering how I found you you can thank john lee dumas cheers

    • September 11, 2017 Reply

      Dan Shure

      Hey Peter

      Working with your spouse sure has challenges!

      Thanks for the comment about my music! I’ve been now putting it into my videos: https://www.youtube.com/user/evolvingSEO/

      That’s cool you’re in the same city as Kick Point! Thanks for letting me know how you found me 🙂

  • September 11, 2017 Reply


    Dan, great content as usual.

    You mention using PDF’s additionally to content like a blog post. Do recommend hosting these PDF’s on your site with a link to them in the post or do you host them in Dropbox with a link to them.

    Any other way to embed them?

    • September 11, 2017 Reply

      Dan Shure

      Thanks! Definitely hosting them on your domain and link to them there!

      • September 12, 2017 Reply


        Ok, thanks

  • January 2, 2018 Reply

    Suneel Thomas

    This content is so practical. I agree with the idea of partnering with clients. The change in mindset itself is a huge factor for setting expectations and having honest communication with clients.

    I have a question. Were you ever camera shy? If yes, how did you overcome it?

    • January 2, 2018 Reply

      Dan Shure

      Hey Suneel – awesome!

      In terms of the camera, I can’t speak for Justin, but I can definitely be camera shy. The BIGGEST factor in overcoming that for me is just having something to say and being confident in what I’m saying.

Leave a Comment

Error: Please check your entries!