bill slawski

Back in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know.

That’s when I discovered SEO By The Sea – a blog that dissects, distills and analyzes search engine patents – and talk about how they may relate to the work we do as SEOs.

Because of this blog, I didn’t have to struggle through all the jargon and legalese of the patent world. I didn’t even HAVE to figure out what patents to start with – because just finding the patents is a task in itself!

So I read through all the posts I could AND did spend time reading though and especially looking at the diagrams.

And you know what?

There were 2 reasons knowing a bit about the patents really helps with my SEO work:

  1. I have a MUCH deeper understanding of how search engines (and rankings) may work – which helps immensely when trying to diagnose ranking issues, come up with content strategies…
  2. But two – I can actually sound intelligent when talking with clients! It builds trust and confidence when I can reference a patent in response to a question they may have.

So the heart of this week’s episode is this:

If I could boil being an SEO down to ONE thing – it would be seeking to understand as much as possible about how search engines work – and further, the interaction of search engines, and humans.

That’s why I wanted to invite the writer at SEO By The Sea, Bill Slawski, on the show. To create an AUDIO reference for anyone wanting to learn about the most important patents.



BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Show Agenda & Timestamps

  • Guest Welcome and Background [2:28]
    • Similarities between Law and SEO [2:58]
    • Background [3:53]
  • Writing / Patents Setup [7:54]
  • If a Patent exists is it being used? [12:01]
  • PageRank Patent [14:11]
    • Do Links still matter and how to think about links in context to SEO [21:50]
  • Historical Data Patent [25:58]
    • Fresh versus Stale Content [28:47]
  • Reasonable Surfer Patent [32:56]
    • Weebly Subdomain [35:30]
  • Rank Modifying Spammer’s Patent [37:30]
  • Hubs and Authorities [44:11]
  • Reachability [50:20]
  • Phrase Based Indexing [56:46]
    • Keyword Density Spam Detection [1:01:56]
  • Episode 2 Teaser [1:04:15]
  • N-Gram [1:04:32]
  • Google Being Less Punitive With Links? Google Punitive Algorithms [1:07:15]
  • Who will be the new face of the SEO industry? [1:14:11]
  • Where To Find Bill Online [1:16:47]

Patent Curation on SEO By The Sea

Patents Discussed (Part One)

Exact Patent Links Coming Soon! (They are all linked from Bill’s posts as well).

Other Resources & Links Mentioned

Related Episodes You Might Like

Where To Find Bill Slawski

People & Companies Mentioned

Image Credit

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • March 29, 2018 Reply

    Karolina Twardosz

    Hi! Do you have a transcription of this AUDIO? I would appreciate it if you could share it. Regards!

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