Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby.

He shares what YouTube revealed about their algorithm at Vidcon. We chat through the fundamentals of how to get started marketing with video.

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BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

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Show Agenda & Timestamps

  • Justin’s Backstory, Struggles & SEO [1:11]
    • How he landed his first monthly SEO consulting client & the importance of conferences [3:11]
    • Justin’s experience at Distilled [8:11]
  • What does Briggsby do and why did Justin start it [11:19]
    • The significance of “partnering with clients” [13:34]
    • How does Justin delivery consulting work [16:07]
  • SEO & SEO Consulting Continued [19:19]
    • Check Box SEO [19:34]
    • Getting the SEO Done & Managing Clients [23:17]
    • $958 ROI from 10/hours per month [27:19]
  • What is the importance of video in 2017 and beyond [37:56]
    • The algorithm follows the audience & watch time [42:08]
    • YouTube Suggested Videos [47:16]
    • Keyword Tags [51:34]
    • Video Production for Online Marketing [54:44]
    • How to get videos visible [1:00:47]
    • Tipe for looking good on camera [1:04:02]
    • Making videos on a budget [1:06:52]
    • Beginner level budget cameras and mics [1:09:26]
    • Post Production Silence [1:12:41]
    • Editing Software Recommendations [1:15:44]
  • Vlogging [1:17:20]
  • Working with your spouse [1:20:21]
  • Where to Find Justin online [1:26:21]

Tools Mentioned

Articles & Online Resources

Video & Audio Gear

YouTube Channels / People Referenced

People & Companies

Justin’s Tweets Referenced


About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • August 11, 2017 Reply

    Charles Sipe

    Great podcast. I learned a ton and am excited about video marketing as a opportunity.
    Quick question for Justin. How has having a programming background helped you in your SEO career. I have been interested in learning code and taken several courses. I’m wondering if you think learning to code is a worthwhile skill for marketers and SEOs to pick up.

    • August 11, 2017 Reply

      Dan Shure

      Thanks! I’ll ping Justin and see if he wants to chime in. I learned a little code and personally, it has helped me a TON. I’d never be able to do as much technical SEO and just in general understand how to ‘look under the hood’ etc of things without it!

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