The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email:

I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel)

Then June 20th of this year, I received an email reply from that thread almost a year ago:

(That’s how you personalize a ‘pitch’ email by the way – it doesn’t even sound like a pitch.)

As you should know by now I am VERY hesitant to accept ‘pitches’…

But – I looked at Bandzoogle’s SEMrush stats – their organic growth has skyrocketed this year.

I looked at their website – it looked beautiful

Extra points for the music tie in too 😉

I today’s episode – I wanted to find out how Bandzoogle is growing – and we’re also going to chat about SEO for musicians (with lessons for all artists, creatives and entrepreneurs)



BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Show Agenda & Timestamps

  • Wes’ Marketing & SEO Background [3:06]
    • Music Background [4:46]
    • Why do Musicians make good marketers? [5:09]
    • Work at L AND R [6:39]
    • Bandzoogle synopsis [11:37]
  • Is it easier or harder for musicians to market themselves in this digital world? [13:46]
    • Types of Tools for Musicians [14:28]
    • How can musicians cut through the noise? [16:45]
  • Tips for helping musicians and creatives that are resistant to SEO to cross over [23:19]
  • How is the fan journey different for a band or musician versus a commerce store [26:19]
    • How are fans using google to interact with Bands and Musicians they like? [27:43]
    • How can musicians improve how their brand appears in search results [28:44]
    • How can bands/musicians optimize for longtail keywords around their band name [32:41]
  • YouTube, Discovery and SEO [35:33]
  • Band Bios [37:07]
  • Schema [42:31]
  • Bandzoogle’s Growth [47:19]
    • Bandzoogle’s customer journey [47:32]
    • Bandzoogle’s Blog Posts creation process [50:38]
    • Content Promotion [58:52]
    • Retargeting Ads – Facebook & Instagram [1:00:01]
  • Wes’ E-Book [1:03:14]
  • SoundCloud issues [1:07:56]
  • Audio Platforms [1:10:12]
  • South by Southwest Panel [1:12:26]
  • Wes as a Canadian how to market to the Canadian audience? [1:15:13]
  • Where to Find Wes online [1:16:38]

Related Episodes You Might Like

Guest Links

Tools Mentioned

  • SEMrush (15 Day FREE trial with that link)

Articles & Online Resources

People & Companies


About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • August 4, 2017 Reply


    This is a great guidance for SEO of music industry. Thanks for providing all source links. It will be helpful to one of my friend. Will definitely pass it on to him. Thanks for sharing!

    • August 4, 2017 Reply

      Dan Shure

      Awesome thanks for the feedback and glad the links and show notes are helpful! 🙂

  • August 4, 2017 Reply


    Hey Dan, wow that’s so cool that you guys reconnected after a year like that. This just shows me how important is is go get out to trade show events and build relationships. Your podcast is really awesome for music artists. It’s amazing how Bandzoogle was able to grow over the past year. Thanks for all the advice.

    • August 8, 2017 Reply

      Dan Shure

      Thanks Dennis! Your comment seems authentic, but I removed the exact match anchor text link in it for ‘trade show events’ – that’s not going to help your SEO and just makes my site and your comment look spammy! 🙂

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