This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth.

That company is Venngage and my guest is their Director of Marketing Nadya Khoja. I brought her on the show to find out how they used their own product to grow their search traffic to well over 50,000 monthly organic visits in less than two years.

You’ll learn the specific steps they took to publish content and use it to earn links – how they find content topics, do the research, create the content and perform outreach – and how to apply them to your content marketing efforts.

Enjoy!

(BTW, the actual growth story starts at about the 18:30 mark)

Don’t forget to subscribe on iTunes!

Links

People

Agenda

Undergrad in Devised Theater and Masters in Digital Media

Did You Say “Infographic”?!!

Venngage’s Growth

  • “In one year we created over 600 infographics…”
  • “There was no good content on the site.”
  • Mashup content

Content Creation Process

Link Building Process

  • “We typically use 4 to 5 follow-ups.”
  • Outreach
  • Paid Facebook ads

Keyword Research

  • Longtail keywords and traffic

Hiring

Contributing to Other Sites

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

5 Comments

  • April 14, 2017 Reply

    OC Dream

    This podcast was amazing. Thanks for sharing

    started a website for real estate. Have any tips on building a brand?
    are infographics good?

    pat

  • April 18, 2017 Reply

    Daniel Barbour

    Amazing episode, Dan and Nadya! I thoroughly enjoyed this! Interesting information about the infographics as guest posts, and the controversial topics/stances for increased reaction from different demographics. Awesome!

    • April 18, 2017 Reply

      Dan Shure

      Thanks Daniel!

  • April 22, 2017 Reply

    Josh

    Dan,
    There are some questionable seo tactics not covered in this podcast. They PAY for articles like this (https://www.wired.com/2016/04/tool-makes-turning-data-charts-stupid-simple/ ) or to remove competitor links. Google might be penalizing them now, they are no longer ranking 1 for their infographic.

    • April 26, 2017 Reply

      Dan Shure

      Josh

      Thanks for the heads up – serious question – how can you tell they paid for that link in Wired?

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