063: The Story Behind Venngage’s Explosive SEO Growth w/Nadya Khoja

This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth.

That company is Venngage and my guest is their Director of Marketing Nadya Khoja. I brought her on the show to find out how they used their own product to grow their search traffic to well over 50,000 monthly organic visits in less than two years.

You’ll learn the specific steps they took to publish content and use it to earn links – how they find content topics, do the research, create the content and perform outreach – and how to apply them to your content marketing efforts.

Enjoy!

(BTW, the actual growth story starts at about the 18:30 mark)

Don’t forget to subscribe on iTunes!

Links

• This Is Nadya
• Venngage.com
• 6 Movies Hero’s Journey
• Upwork
• How Much Do Writers Make
• How to Create a Timeline Infographic
• Trello
• BuzzSumo
• ahrefs Site Explorer
• Everybody Gets a Car!
• Moz Keyword Explorer Tool Guide
• Nadya Interview – The Storyteller Marketer

People

• Nadya Khoja
• Brian Dean
• Kerry Jones
• Adam Singer
• Andy Crestodina

Agenda

Undergrad in Devised Theater and Masters in Digital Media

Did You Say “Infographic”?!!

Venngage’s Growth

• “In one year we created over 600 infographics…”
• “There was no good content on the site.”
• Mashup content

Content Creation Process

Link Building Process

• “We typically use 4 to 5 follow-ups.”
• Outreach
• Paid Facebook ads

Keyword Research

• Longtail keywords and traffic

Hiring

Contributing to Other Sites