International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along.

But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge in the past, my guest is here to help end our pain! Even if you’ve had some experience here, she’ll get us up to date to all the best latest best practices.

Aleyda Solis not only has years of SEO experience but also has a formal background in systems engineering – and shares everything she knows with tons of energy and enthusiasm.


Don’t forget to subscribe on iTunes!





Web Dev Background?

  • “I taught myself HTML … “
  • “I ended up winning the contest.”
  • “I built sites. Marketing was the next stage of the process.”

How Do You Divide Work?

How Does Speaking Multiple Languages Benefit Marketing?

International SEO?

  • “It’s not just for those with products. If you have a service desired by those who speak other languages, you need it.”

What About Structuring an International Site?

  • “Target with a subdomain or a subdirectory … “
  • “Mashable selects subdomains. Authority is not an issue for them.”
  • “Subdomains won’t allow you to consolidate authority as much.”
  • “You really want to leverage the authority you already have.”


  • “Hey, Google look, I have an alternate and more appropriate language version of that page.”
  • “If it’s easy to sell anywhere, start checking search volumes in other countries.”
  • “Other countries are much less competitive than the US. It will be easy to rank well.”

Mobile SEO

  • “Until now, Google relied on desktop crawling; the index relied on that data. That’s changed.”
  • “Responsive web design is not the same as being optimized for mobile.”


  • “If you don’t have a mobile version or it’s not viable to make it responsive, AMP is useful.”

Using Facebook as a Business

Aleyda’s Book


About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • March 28, 2017 Reply


    Enjoyed Aleydas enthusiasm for SEO. Always speaking technical Spanish here, it was good to here the ascent coming the other way for once.

    I failed to understand what she said about the free offers with her book. 2 months free to Guru? She also mentioned 2 months free SEMrush need to get my hands on that!

    • March 28, 2017 Reply

      Dan Shure

      Hi Raphael – let me ping Aleyda and see if she can chime in on your questions 🙂

  • March 28, 2017 Reply


    Thanks for the question! It’s 2 months free SEMrush Guru account in case you don’t have one though 😉 All what’s included in the book here:

  • April 12, 2017 Reply

    Sherif Abuzid

    Just finished listening to this episode. Aleyda was talking too fast, but it is clear she has a very large expertise and still needs more time Dan :). I work as a translator and many SEO translation jobs for my clients, but this was from the linguistic prespective only. Aleyda explained soo much technical SEO staff related to international market, so I really enjoyed it and felt sorry when I knew her book is only in Spanish. Hope your you get an English or and Arabic publishing house which is interested to have it trasnslated. Waiting for more episods with Aleyda. Thanks Dan.

    • April 12, 2017 Reply

      Dan Shure

      Thanks Sherif! I know, hopefully her book in translated someday 🙂 Thanks for listening, and I’m sure Aleyda will be back sometime.

Leave a Comment

Error: Please check your entries!