For a long time, Public Relations has been this “mysterious” activity reserved for high-profile PR companies or shady press releases. Of course some PR companies are really good at what they do (I’ve worked alongside of a few). But the truth is, YOU can take charge of many “PR” activities yourself. Enter Dmitry Dragilev, who has
Does humor sell? Well sure, think back so campaigns like the classic VW ads to Dollar Shave Club. Humor definitely works when done right. In this episode Amy Harrison will teach you how to incorporate more humor into your marketing. She’ll also give you ways to improve your copywriting – with techniques such as using
PR Formalities, Helping Or Actually Hurting?
April 29, 2016
I was very sad to just receive an email from the PR company of a brand I really wanted to feature on my Podcast. You see, I had actually emailed a specific person at this company, only to have the PR company respond. Totally didn’t get it. It’s frustrating because this was actually my least “marketing-tactic” oriented
Katherine Romero was the Senior eCommerce Marketing Manager for the Deckers portfolio, including brands like UGG Australia, Teva and Sanuk. She now runs her own agency MAKA Digital helping brands build digital happiness. She also tells us how a content marketing campaign for a small cycling brand has been hit 500,000 views with less than $5,000 spent
013: Growing Blog Traffic 37x In 18 Months w/Sujan Patel
April 26, 2016
Sujan Patel is one of the most talented marketers I know. He recently helped grow WhenIWork’s traffic from 20,000 to 750,000 visitors per month in an 18 month period, all with content marketing and promotion. Find out how many one-on-one cold Skype calls he did in a one year period (it will probably surprise you!)
012: How To Run A User Generated Blog w/ Ronell Smith
April 22, 2016
You may have a blog at your company or on your own, but struggle to find resources to post more often at a high quality. And you ALSO may want to build more of a community around your brand. USG (User Generated Content) might be the solution you’ve been looking for. Ronell Smith tells us
011: Interview With Everette Taylor
April 19, 2016
Everette is Head Of Growth For New Mobile Products At Microsoft and CEO of Millisense. We talked about a TON in this conversation… meeting Jaime Foxx, getting press in places like Fortune and Forbes, how ‘verified’ Twitter works, diversity in tech, working TWO full time jobs, snapchat and more. I hope you enjoy this in-depth
010: Guest Publishing Tactics With Kristi Hines
April 15, 2016
This episode is for anyone looking to achieve greater marketing results with guest publishing. Whether you run a personal blog, do content marketing for a company or consult for clients – this episode is for you! Learn about how veteran writer Kristi Hines has amassed over 700,000 total shares on all of her guest content
009: Pro Networking Tips With Mike Ambassador Bruny
April 12, 2016
Mike Ambassador Bruny is the Director Of Attendee Engagement for Social Media Marketing World (run by Social Media Examiner) and was also Director Of Operations and Brand Ambassador for Intel. This episode is for ANYONE attending conferences and events. Maybe you want to get more value from the events you attend, or perhaps you’re shy
Anuj Adhiya is the Director of Engagement & Analytics on the Growth team at GrowthHackers.com – he talks about the metrics they actually use to measure their growth on their community website. You’ll learn what most people misunderstand about the term “growth hacking”. Learn why they do NOT have notifications for link up-votes. He also reveals the challenges
