For a long time, Public Relations has been this “mysterious” activity reserved for high-profile PR companies or shady press releases. Of course some PR companies are really good at what they do (I’ve worked alongside of a few). But the truth is, YOU can take charge of many “PR” activities yourself.
Enter Dmitry Dragilev, who has for example helped Polar go from 0 to 40+ Million pagesviews (his article about it on The Next Web has been shared over 3,500 times and has 55+ comments). Polar was eventually acquired by Google.
Dmitry is a true PR expert and has trained hundreds on how to do their own PR. In our conversation, he shares dozens of tips and tactics to help you take control of your PR. I learned a ton of things myself!
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Using Polls to Go from 0-40 Million Views
Mistakes Contacting Journalists
- Would you say that to their face?
Advantage of Using PR Firms
Disadvantage of Using PR Firms
PR is Now B2C
Finding a Common Point of Interest
Pitch by Email
The Buzzword is…Empathy
- It Sucks to Be a Reporter
- How Can You Improve Their Lives?
- Keep Providing Value