Anuj Adhiya is the Director of Engagement & Analytics on the Growth team at GrowthHackers.com – he talks about the metrics they actually use to measure their growth on their community website. You’ll learn what most people misunderstand about the term “growth hacking”. Learn why they do NOT have notifications for link up-votes. He also reveals the challenges GrowthHackers.com faces right now, the tools GrowthHackers use to track their metrics – and the moral responsibility we have when marketing. And we chat about how ANY site owner can come up with a specific, measurable metric for growth. And – what is the HOOK model?
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Links
- http://growthhackers.com/
- https://www.kissmetrics.com/
- Hooked – How To Build Habit Forming Products (book)
- https://www.producthunt.com/
- https://growthhackers.com/questions/show-gh-office-hours-with-growthhackers
- https://projects.growthhackers.com/
People
Agenda
Anuj’s Background
What is a Growth Hacker?
- Sustainability
Retention Week One
Metrics vs KPIs (So what?)
Reverse Engineer Business Process
The Hook Model
- Create a habit
Using Skype for Community Building
Challenges for GrowthHackers
Future of Growth Hacking
Hacking a Podcast
Controlling the Situation
- Learned humility
- Empty your cup
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