104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt

This episode is packed with ideas for leveraging content to drive traffic and increase sales.

Here are some of the things we covered:

• How he got one of the top 10 articles of all time on Inbound.org
• The SEO benefits of paid content promotion
• How to build links with paid content
• How to improve the layout, structure and UX content to achieve higher rankings and better conversions
• How he gets 82% opt in rates on one piece of content
• Outreach strategies
• And lots more!

Listen Now!

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Show Agenda and Timestamps

• Episode Introduction and topic overview [0.22]
• Experts on the Wire updates [1:01]
• Daniel’s Introduction [1:54]
  • How Daniel’s experience in retail helped him with online marketing [1:59]
  • ROI from an early retail experience [4:28]
• How does Daniel monetize his site and content? [7:49]
• Paid Traffic To Blog Posts / Paid Content Promotion [10:06]
  • What are the SEO benefits to paid content promotion? [10:36]
  • Strategy and Process for Paid Content Promotion [15:52]
    • Know your business numbers and know your audience and how it plays into paid content promotion  [16:12]
    • How Daniel calculates the business numbers [23:06]
    • Are there business types/situations where his approach won’t work? [26:43]
  • Writing Killer Ad Copy- what is it and how to get it  [30:38]
    • What kind of ad testing does Daniel do? [36:04]
    • What are some best practices for images in content? [44:10]
    • Images and Content [47:19]
    • The importance of typography [50:41]
    • What helps with the introduction of the content [54:43]
    • Heat mapping tools that Daniel likes [1:00:00]
• Does Daniel think Facebook listen to us [1:02:07]
• Link Building – how does Daniel acquire links for his content [1:04:28]
  • Outreach with content- what is Daniel’s approach? [1:12:10]
• Where to find Daniel online [1:21:23]

Tools Mentioned

• Hotjar- https://www.hotjar.com/

Articles, Resources, and Links Mentioned

• Inbound Ascension- http://www.inboundascension.com/
• AmpMyContent- How We Drive A $22:1 ROI From Cold Traffic, Using Facebook And Promoted Content- https://www.ampmycontent.com/promoted-content/
• TechSmith- Just Add Images: How To Improve Content Performance- https://www.techsmith.com/blog/better-results-from-old-content/
• Quality Raters Guidelines – http://static.googleusercontent.com/media/www.google.dk/da/da/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
• Refind- https://refind.com/

Find Daniel Online

• Amp My Content
• Inbound Ascension
• Linkedin