Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns).
In this episode:
- How Gisele landed six features from just fifteen emails
- Why link building is NOT just the same as “digital PR”
- Getting big-name sites to link to you (with a different approach to link reclamation)
- How to prioritize outreach
- Why you SHOULD use templates for outreach
- How to measure link building success
- Dealing with “exclusives” for publishers
- How much it COSTS for a content and link campaign
- She even breaks down an exact campaign NeoMam is doing for Angie’s List
- And! Gisele answers YOUR questions from Twitter (we got so many, we couldn’t get to them all, but got to as many as possible!)
Listen Now!
Related Episodes You Might Like
- How to earn links with your own stock photo library w/Jason Thibault
- What link building success really looks like w/Mark Johnstone
- 300+ links from one piece of content in a “boring” industry w/Kerry Jones
Show Agenda and Timestamps
- Episode Introduction and topic overview [0.22]
- Gisele’s Introduction [1:16]
- What about Link Building did Gisele fall in love with [1:32]
- What Gisele does at NeoMam Studios [5:36]
- Where does the content Gisele creates end up? [8:56]
- What does the budget look like for the type of campaigns Gisele runs? [10:29]
- Link Building and Digital PR [13:11]
- What is the difference between Link Building and Digital PR (and what is PR, Link Building and Digital PR) [13:29]
- Link Building Strategies [17:37]
- Link Reclamation [17:46]
- Twitter Question about Outreach- Alex Quay – How do you prioritise your outreach targets? (Eg Most likely to give a followed link, the contextual relevance of the site vs authority etc etc) [25:31]
- Is there a typical size for an outreach list for a campaign? [29:39]
- Why does Gisele like Templates and how can they be used in a way that’s effective? [30:54]
- Twitter Question about Outreach- Andrews Suagstrup – Three best examples of “yes questions” to round off an email to get a dialogue started? [40:48]
- Working with Journalists [48:10]
- Twitter Question – Alex Quay – What advice would you give for building a successful, ongoing relationships with journalists? [48:19]
- Twitter Question- Mark Alves – What are best practices for unveiling a large dataset and accompanying findings? Should you provide embargoed access to one or more journalists? [53:54]
- Infographics- Twitter Question- Jason Thibault – How has link building via infographics changed in the last 2-3 years? [1:00:16]
- Tools – Twitter Question – Vitalija Bay – Please name three main tools you use when doing outreach every day. [1:05:20]
- Measuring Results- Twitter Question- Peak District SEOI – What would you call a good campaign? You create an article. And do outreach how many links are you aiming for, and what quality level in terms of DA, trust flow etc [1:12:04]
- Where to find Gisele online & Webinars [1:18:37]
Tools Mentioned
- Yesware- https://www.yesware.com/
- Hunter- https://hunter.io/
- verify-email.org- https://verify-email.org/
- Muck Rack- https://muckrack.com/
- Ahrefs- https://ahrefs.com/
Articles, Resources, and Links Mentioned
- Content Harmony- Content Marketing Budget Examples For All Business Sizes https://www.contentharmony.com/blog/content-marketing-budgets/
- NeoMam- Link Reclamation- How To Get Big-Name Media Sites To Credit Your Content With A Link https://neomam.com/blog/link-reclamation-for-content-marketing/
- Creative Commons- https://creativecommons.org/
- Twitter Questions- https://twitter.com/dan_shure/status/1118190567412981760
- NeoMam- How To Right a Personalized Outreach Email Even When You’re Sending It To a 100 People https://neomam.com/blog/how-to-write-an-outreach-email/
- Good Charts by Scott Berinato- https://www.amazon.com/Good-Charts-Smarter-Persuasive-Visualizations/dp/1633690709
- Webinar Gisele is presenting- Show Me The Links 2.2: Live Q&A – Your Questions Answered https://www.semrush.com/webinars/show-me-the-links-2-2-live-q-and-a-your-questions-answered/
Find Gisele Online
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