I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”.

And then Mike King drops an article like this one called “The Technical SEO Renaissance“.

In it, he uses words like “critical rendering path”, “inverse document frequency” and “angular JS” – and I don’t know about you, but maybe you feel a bit behind, intimidated or overwhelmed?

Seems like, per usual, SEO does not stop, and there’s always so much to keep up with.

Yet if we’re going to call ourselves modern SEO’s, these are all concepts we need to have a general understanding of!

So enter today’s guest … Mike King himself.

With a development background and now one of the smartest SEO’s I know, I invited Mike to Experts to shed some light on these modern technical SEO concepts in plain English.

That, and we chat about links, Super Bowl ads and even Hip Hop and more.


Don’t forget to subscribe on iTunes!






  • “It’s a different culture.”
  • “You’re not going to get it out of a big agency.”
  • “We’re not a production house.”


  • “It’s very much hustle.”
  • “You have to be able to adapt or you won’t be able to do this work.”


  • “We have a ways to go…”

Technical SEO

  • Document Object Model
  • “View source is dead.”
  • “That’s how search engines are looking at the content.”
  • JS Frameworks
  • Escaped Fragment
  • HTTP/2
  • “It’s all about structured data and an experience that loads instantly.”

Worlds Colliding?

  • “Ultimately, the confluence on those things is what you’re after.”
  • “I won’t let the technical side limit me.”

Link Building

  • An effective marketing campaign > link building
  • “Link building in a vacuum easily turns to spam.”
  • “There needs to be a content component to it.”

Super Bowl Ads

  • “Everyone wants their Oreo moment.”
  • “It’s so contrived at this point.”

Champagne with Wu-Tang Clan?


  • “They got hit by Panda.”
  • “We can be completely uninhibited.”
  • “It’s a magazine and not a blog or news site.”
  • “We’re going to do a lot of predictive modeling.”
About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • April 18, 2017 Reply

    Daniel Barbour

    I loved this episode and had to share it with a few contacts like myself who, despite not having super strong technical backgrounds, are constantly trying to improve their SEO abilities. Thanks for breaking it down and making it easy!

    • April 18, 2017 Reply

      Dan Shure

      Awesome thanks for sharing it 🙂

  • May 3, 2017 Reply

    Matt Lacuesta

    I’m in the same boat as you, Dan. I had a solid technical background (but not a developer) I’ve read the blog post and seen the presentation live and some of it still needs repeating for it to sink in. I don’t know if it’s just that I hang around way smarter SEOs but when this stuff comes up I feel a little behind because I don’t get to deal with it as much with my clients. Thanks for putting this one together and thanks to Mike for taking the to explain in more simple terms.

    • May 3, 2017 Reply

      Dan Shure

      You bet man! Just today I was trying to figure out something that had to do with JS and I had to ask for help!

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