ashley berman hale

I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event:

Those tweets speak for themselves – catch up on everything in the world of Mobile SEO with this fun conversation between myself and Ashley.

Listen now!

Subscribe on iTunes!


‘Experts’ has been on the air for 14 months. We’ve published over 60 episodes. Many shows have had over 2,000 listeners, some topping 3,000 now (that’s bigger than audiences at most conferences), and in May alone we had 14,754 downloads.

But I NEVER sought out sponsors, I wanted that to happen organically. And it did… so HUGE thanks to:

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Local Visibility System – I have referred hundreds of people to Phil Rozek for Local SEO help. If you run a “local” business, he can probably help you (also, he offers a free DIY guide).



Show Notes

Ashley’s Background

  • Going from art history to SEO
  • Working at Cisco

Mobile Friendly Sites

  • What is “mobile friendly”?
  • Keyword research for mobile
  • What is the “mobile first index”?

Mobile Penalties

  • The pop-up penalty
  • Interstitial penalty
  • CSS & Javascript for rendering

Mobile & Local

  • How local sites can be mobile friendly
  • Apple Maps

HTTPS & Security

  • HTTPS and rankings
  • Do “real” people really care about secure sites?
  • Voice search and security risks
  • How to be successful with voice search


  • What is AMP?
  • When to use AMP
  • Is AMP actually mobile friendly?

New Technology

  • Accessibility & Inclusivity for Mobile Apps
  • Progressive web apps

Being a Google “Top Contributor”

  • How do you become one?
  • Do you get algorithm secrets?
  • Common questions and misunderstandings you hear in the forums?


About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • June 13, 2017 Reply

    Andy Kuiper

    I’m going to download this – thanks for sharing Dan 🙂

    • June 13, 2017 Reply

      Dan Shure

      Awesome! You’re welcome!

  • June 14, 2017 Reply

    7 Mile Marketing

    Dan, mobile SEO is something new to many and thanks for sharing this helpful tips from Ashley. Every businessman wants to know new things on how to market their business and helping them is really a big thing! With this article, even if others are not yet familiar with mobile SEO, they will easily understand it because of the notes you have posted. Thanks Dan!

    • June 14, 2017 Reply

      Dan Shure

      You’re welcome!!

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