Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content.
And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on their growth story as well as content marketing insights you can apply to your marketing. It happened organically outside of the sponsorship!
Enjoy!
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Sponsors
BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.
Local Visibility System – I have referred hundreds of people to Phil Rozek for Local SEO help. If you run a “local” business, he can probably help you (also, he offers a free DIY guide).
Related Episodes You Might Like
- 028: Drift’s 138x Blog Growth
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Tools Mentioned
Articles & Online Resources
- BuzzSumo: Proud To Be A Donkey
- BuzzSumo: $2.5mil In First Year
- The Magical Content That Gets Links & Shares
- The Future Is More Content
- Why Content Goes Viral on OkDork
- Analyzing 1 Billion Facebook Posts
- Shares vs Links In Content
- Screencast: FAST Topic & Keyword Research
Books
People & Companies
- Steve on Twitter
- Steve on LinkedIn
- Henley Wing on Twitter
- James Blackwell on Twitter
- BuzzSumo on LinkedIn
- Rand Fishkin
Show Agenda & Timestamps
- Steve’s Background [01:56]
- The Origins of BuzzSumo [4:00]
- Donkey’s vs Unicorns [13:34]
- BuzzSumo’s Growth [22:00]
- Content Marketing [48:57]
- The Future of BuzzSumo [1:08:55]
June 27, 2017
WbWebhelp
Great story its nice to hear how few SAAS use some unique tactics to become a huge company today.
June 28, 2017
David Attard
Ohh man – I love your philosophy, a small SaaS company needs VERY few customers to build a nice ARR, rather than go for growth.
You know what the problem is though? If you’re trying to get in the game, competing with brands who are flush in VC cash is INCREDIBLY difficult… they just drive the prices through the roof.