steve rayson

Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content.

And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on their growth story as well as content marketing insights you can apply to your marketing. It happened organically outside of the sponsorship!


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BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Local Visibility System – I have referred hundreds of people to Phil Rozek for Local SEO help. If you run a “local” business, he can probably help you (also, he offers a free DIY guide).

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Show Agenda & Timestamps

  • Steve’s Background [01:56]
  • The Origins of BuzzSumo [4:00]
  • Donkey’s vs Unicorns [13:34]
  • BuzzSumo’s Growth [22:00]
  • Content Marketing [48:57]
  • The Future of BuzzSumo [1:08:55]
About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • June 27, 2017 Reply


    Great story its nice to hear how few SAAS use some unique tactics to become a huge company today.

  • June 28, 2017 Reply

    David Attard

    Ohh man – I love your philosophy, a small SaaS company needs VERY few customers to build a nice ARR, rather than go for growth.

    You know what the problem is though? If you’re trying to get in the game, competing with brands who are flush in VC cash is INCREDIBLY difficult… they just drive the prices through the roof.

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