araminta robertson headshot. If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.  Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode:
  • The 4 Pillars of a Bottom Funnel Content Strategy
  • Conducting Interviews For Content Research
  • Writing Intros That Convert
  • Why “Tone Of Voice” May Not Be Important
  • Optimizing For UX and CTAs
  • Acquiring Backlinks
  • Measuring Content Marketing ROI
  • The Cons of Content Briefs (and an Alternative)
  • Content Marketing Costs
Listen Now! Related Episodes You Might Like Show Agenda and Timestamps
  • Coming soon!
Tools Mentioned Articles, Resources, and Links Mentioned Find Araminta Online
About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

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