This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months.

Second – this was an experimental on-location episode – recorded in person in Boston while sipping espresso. See the video below!

  • Growing Salehacker to 19,000 monthly visits to 100,000+ monthly visit in 16 months
  • What he did on day one and week one
  • Their content clean up process
  • How to run a blog that’s almost entirely guest posts
  • How he created a content strategy for SEO growth
  • How they rank for highly competitive sales topics
  • Finding and vetting writers
  • And… how their SEO success contributed to recently being acquired

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool.

Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Watch This Interview!

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  • Show Introduction [0:22]
  • Gaetano’s Interview Begins [2:01]
  • What is Sales Hacker? [2:22]
    • How does Sales Hacker make money? [4:07]
  • Gaetano’s background and what did Gaetano do when he first got to Sales Hacker [5:35]
    • Tackling the email list [6:23]
    • How did he approach the Sales Hacker content [8:24]
      • What was the cleanup process like? [12:05]
    • What was Gaetano’s strategy for Sales Hacker moving forward [13:26]
    • How did Gaetano identify search topics [14:38]
      • What is Sales Hacker’s top post driving traffic? [19:15]
      • What was Gaetano’s approach for a brand new piece of content that is now doing really well [21:41]
      • How to do they differentiate themselves and add value? [22:06]
  • The writers at Sales Hacker [23:54]
    • How do they find the writers and what is the vetting process? [24:14]
    • How do they guide and keep writers on topic [25:45]
    • Gaetano’s Database of potential writers [27:20]
  • How do they contribute success from traffic growth? [28:38]
    • Do they manually create a custom call to action for each post? [29:47]
  • Sponsor Break with an interview related tip and discount code! [31:06]
  • What has been working well on LinkedIn and is it driving traffic? [33:01]
  • How does Sales Hacker get over 1,000 people to sign up for their webinars? [35:10]
  • What other content types are they doing that help with the growth or business goals [36:58]
  • Is the Blog content sponsored, if yes how much? [37:59]
    • Do they do any outside promotion or link building for their blog content? [39:11]
  • How important is it to have a SEO that is involved in the content and marketing? [40:37]
    • How to get the CEO more involved? [41:24]
  • How important is it to grow in brand awareness and what has been the main drivers behind Sales Hacker becoming a better know brand? [43:27]
  • The 20% of actions that have led to 80% of important results that Sale Hacker has seen [45:10]
    • The content checklist [47:16]
  • Outreach’s acquisition of Sales Hacker [50:08]
    • What will the acquisition look like and what are the SEO implications? [51:54]
    • How did search traffic help make the acquisition possible [53:50]
    • How is Gaetano thinking about the next strategy? How is Gaetano thinking about avoiding a dip or plateau in traffic? [55:15]
    • Dan’s tips [56:56]
  • Interview wrap up and where to find Gaetano online [1:02:13]

Tools Mentioned

Articles, Resources, and Links Mentioned

Find Gaetano Online

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

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