I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not.

On this episode, you’re going to learn how Liston uses words – messaging, tone, language, positioning – to increase monthly sales 8x, increase landing page conversions 104% – and yes, even how he became a guest on this podcast via cold email outreach.


And don’t forget to subscribe on iTunes.




You were an Environmentalist?

Phone Number in Your Bio?

Cold Email Pitching

  • When can we schedule an interview?”

Landing Pages

  • “What’s the common thread?”
  • Ask for less
  • Social Proof


  • Messaging vs copywriting
  • Finding the pain of customers
  • We people buy vs we people use things

Saving a Bombing Interview

The Truth About Growth Hacking

The Best Thing Recently Bought Under $100

“I’m a hip-hop artist and a rapper.”

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • May 17, 2017 Reply


    Great show, Liston knows his stuff, will listen to his podcast – https://buyerinsights.simplecast.fm/

    Yet another musician turned marketer, amazing. I told you that your intro was the best, hope you find some time to make some more grooves.

    Never noticed any bad questions, we are always our biggest critic 🙂

    I would of liked to listen to you guys talk about music, bummer you stopped recording.

    Thanks, glad you got more shows lined up.

    • May 17, 2017 Reply

      Dan Shure

      Ha thanks Raphael! I do try to find time to make music 🙂

      Yes we have shows about Mobile SEO and Amazon SEO coming up!

  • June 6, 2017 Reply


    Very cool podcast on a topic I always struggle with…Outreach! Thank you for this Dan, it’s very helpful. Going through the resource links now.

    • June 6, 2017 Reply

      Dan Shure

      Awesome, so glad it’s helpful!

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