067: Proven Conversion Boosting Copy Tips & The Art Of Email Outreach w/Liston Witherill

I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not.

On this episode, you’re going to learn how Liston uses words – messaging, tone, language, positioning – to increase monthly sales 8x, increase landing page conversions 104% – and yes, even how he became a guest on this podcast via cold email outreach.

Enjoy!

And don’t forget to subscribe on iTunes.

Links

• Good Funnel
• Rick Mulready’s Episode on Experts (How to run facebook ads)
• Landing Page Hacks
• How to Think Like a Copywriter (LinkedIn)
• Mixergy
• Dan’s article on the Next Web (Keyword Tools)
• How to Write Landing Page Copy That Converts
• Qualaroo
• HotJar
• Meta Description Examples
• The Painful Truth About Growth Hacking
• Answer to Tim Ferriss’ Questions
• $35 Bluetooth Headphones
• ListonWitherill.com
• Liston’s SoundCloud

People

• Liston Witherill
• Rick Mulready
• Tim Ferriss

Agenda

You were an Environmentalist?

Phone Number in Your Bio?

Cold Email Pitching

• “When can we schedule an interview?”

Landing Pages

• “What’s the common thread?”
• Ask for less
• Social Proof

Copywriting

• Messaging vs copywriting
• Finding the pain of customers
• We people buy vs we people use things

Saving a Bombing Interview

The Truth About Growth Hacking

The Best Thing Recently Bought Under $100

“I’m a hip-hop artist and a rapper.”