If I was asked to do what Tyler had to, I’d be terrified too.

It was late 2014. Tyler was brought into College Raptor, an exciting new startup. They have some incredible new technology. They just closed an impressive series A round of funding.

Amazing opportunity right?

Except for one thing.

They have NO traffic (they’re starting from scratch). And they want Tyler to help scale College Raptor to 1 million visitors in a year.

Piece of cake right?

Nope, that’s not all.

They were only a marketing team of three. It’s at this point I’d probably quit, but Tyler doesn’t.

Well I’m not going to give away the rest of the story, but I do have to say – you’re going to learn aย ton about growing traffic. So sit back or keep walking the dog or fighting traffic.

And don’t worry, all the show notes for this episode can be found below.


NOTE: I am aware the audio on Tyler’s end is not perfect in this episode. Huge apologies, and thank you for your patience. 99% of our audio quality isย top notch and I intend to keep it that way and do everything possible in the future to prevent sub-par audio quality.

This episode isย still very listenable!

Don’t forget to subscribe on iTunes!





  • University of Iowa 2010
  • Journalism
  • “I do content marketing.”
  • Purveyor of hiphop

Content Marketing Is Chess

  • “A lot of people don’t understand how to do it well.”
  • Over a million visitors in one year
  • “We talked to parents and students about what their process was like.”
  • Young searchers —> Immediate Intent

Creating Content That Fits with Goals

  • “Every piece did not have to meet all three objectives…”
  • Trifecta – evergreen, link earning, viral content

Go and Get Data

  • “We used a freelance designer…”
  • Facebook Ad Data
  • Search operators to find PDFs


  • “We intended it to be a link building piece…”
  • “It had a map. People love maps.”

Plan SEO from the Beginning

  • “Have an idea of the SEO landscape in your industry.”
  • Keyword tracking?
  • Repurposing content

Quick Questions

  • “You shouldn’t be afraid to have a stance.”
  • Guest posting
  • Personas
About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • March 15, 2017 Reply


    Great episode! Dan, Experts on the Wire has become my number 1 podcast I listen to. Keep it going with the long episodes too.

    • March 15, 2017 Reply

      Dan Shure

      Wow that’s awesome Jason, thank you! I’m always all ears if there’s ever anything we should improve to keep it that way ๐Ÿ™‚

  • March 17, 2017 Reply

    Daniel Barbour

    Excellent podcast, Dan!

    Been listening since you were on Edge of the Web, and I’m really appreciative of your work!

    Thanks for the effort you put into this podcast!

    • March 17, 2017 Reply

      Dan Shure

      Thanks Daniel!!

      I’ll fix that typo ๐Ÿ™‚

      • March 18, 2017 Reply

        Daniel Barbour

        Cheers! I can’t find any way to delete my other comment, are you able to do that?

        I’ve just checked out your twitter list at https://www.evolvingseo.com/twitterlist/ and I’m so grateful for this resource!

        • March 18, 2017 Reply

          Dan Shure

          So glad the Twitter list is useful!

          Deleted your other comment for you ๐Ÿ™‚

  • March 29, 2017 Reply

    Sherif Abuzid

    This is one of the best episodes I have ever listened to. GREAT!.

    And experts on wire now is my favorite SEO podcast. Just make sure your records in a quite time next time ๐Ÿ™‚

    BTW: I have kept this episode in my favourites yesterday, but can not find it today. Even it is not on the podcast feed on my android, did you remove it to improve the sound?

    • March 29, 2017 Reply

      Dan Shure

      Hey Sherif – awesome! So glad you are liking the show! I didn’t remove this episode from the feed or anything (although you’re right, I might at some point to fix audio) but it should still be there now. You can also play it and even download it right from this page.

  • September 25, 2017 Reply


    Had to come back to give this one another listen! Thanks for this episode!

Leave a Comment

Error: Please check your entries!