Do you experience the pain, frustration and overwhelm I feel when logging into Google Analytics – and you’re just buried in data. Maybe like me, you struggle to immediately connect all the dots to useful reports, outcomes and action items.

My guest today told me about some things I’d didn’t even know were possible in GA – and better yet – how to apply them to better our SEO and Content efforts.

Best of all, you’ll find out how to spend less time swimming in spreadsheets and MORE time making better decisions about your content marketing and SEO.

Let’s go!

Don’t forget to subscribe on iTunes!





  • “That was getting more traffic than my dad’s company website.”
  • “These jobs were in demand.”

Google Plus

  • “You were giving them the strongest signal … “
  • “I don’t think about a Google Plus strategy at this point.”
  • “I was getting thousands of people a day coming to my site from G plus.”

Live Blogging

  • “You have access to those who are in the same mindset and timeframe … “
  • “I’m not sure how live blogging would work now.”


  • “Read this first because you’re not worth my time.”
  • “Service providers who are in demand usually don’t compromise prices.”
  • “You don’t do SEO.”

Being an Entrepreneur

  • “You can be busy and make no progress.”‘
  • “Being capable of many things can be a problem.”
  • Why specialize in analytics?

Analytics Goal Setting

  • “It’s only useful if you have an outcome.”
  • “What is the purpose of your website?”
  • “Someone said somewhere to have a blog.”
  • Destination URL

Bounce Rate

  • “Bounce rate is the worst.”
  • “Averages are lies.”

Content Groupings

  • “Set it up as an administrator.”
  • Branded vs non-branded

Custom Channels

Custom Dimensions


Six Figures as a Marketing Consultant

  • “The best way to make money is to have expertise.”
  • “You shouldn’t be saying yes all the time … more like 30% of the time.”


  • Why the story angle and not tips?

Business Course

Annual Porkapalooza?

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • February 28, 2017 Reply


    Hurts every-time I hear focusing on one skill is the key. I know its true, but I come from a programming/design background and SEO is final key to the Tri-force . I’ve lost a lot of clients to horrible SEO companies, that’s not going happen again. Going full service and growing with a few great clients.

    Found this script for tracking scroll depth: there is wordpress plugin for your non technical people.

    Semi unrelated but I find that form fill out is a good KPI – I use this plugin to track Gravity form fill outs –

    Having troubles finding anything related to Yoast and Content Grouping… Nothing in the show notes, or on google.

    Great show, thanks.

    • February 28, 2017 Reply

      Dan Shure

      Thanks as always for the helpful resources Raphael! Yes the focus is a constant struggle, even for us now, as I mentioned in this show. Hmmm… maybe I can get Jeff to shed some more light on those Yoast content groupings!

  • March 1, 2017 Reply


    Hello Dan,

    Love this about GA.
    But one point I think content grouping is not retroactive.
    here is the link:

    I love GA,if you ever give me a chance to talk about GA i can explain lots about GA like Jeff

    • March 1, 2017 Reply

      Dan Shure

      Awesome thank you for the link and clarification 🙂

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