032: The Candid Story Of My Journey From Poor Musician To Evolving SEO

Today’s episode features a reverse interview – with me! I sat down with Tom Critchlow at the Marriot in Times Square, while I was there for Affiliate Summit as a speaker.

I reveal a LOT to Tom in the interview – including where “Evolving SEO” got it’s name, challenges we face now, how I approach speaking, the growth of this podcast, what it’s like working with my wife Sarah, unexpected outcomes of podcasting  – and a better term I’ve been using secretively (in my head) to describe “S.E.O”.

Enjoy!

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Links

• Tom Critchlow on Episode 20 of Experts
• University of New Hampshire
• The 7 Habits of Highly Effective People
• Moz
• SEO Book
• Experts on the Wire
• Podcast Movement
• 37 Signals
• Wistia
• Smart Passive Income
• Dr Sanjiv Chopra on Vitamin D
• Dan’s AMA in Inbound (links to my reply to Ed about health)
• Tom’s post on his consulting work

People

• Dan Shure
• Tom Critchlow
• Jason Holterhaus (Bloomberg News)
• Wil Reynolds
• Rand Fishkin
• Sujan Patel
• Jennifer Slegg
• Dave Gerhardt
• Cyrus Shepard
• Phil Nottingham
• Pat Flynn

Agenda

• “My mother realized I love music when I was three-years old.”
• “I had a Bucket Band group with friends from high school.  It was like a little business.”
• “I would drive 2 hrs. oneway to play an $80 gig.”
• “I started with me literally having no money.”
• “I learned to build a website from scratch.”
• “We can still talk about the industry being … ‘free jazz'”
• “The term ‘SEO’ is terrible.”
• “… We have the real world, the digital world, and a search engine …”
• Search Ecosystem Optimization?
• “SEO is a tool.”
• “What am I about?  Therefore, what’s my business about?”
• “I bought the Evolving domain in December of 2010 and that was the same time I started the LLC.”
• Working with a spouse
• “The podcast has done things I didn’t expect.”
• “90% for me is vitamin D.”
• “I’ve gone through a whole detox program.”
• “A lot of things tie back to your physical health.”
• “It’s a ludicrous idea to separate business from your personal life.”
• “There’s a direct relationship between how you feel about yourself and the work that you do.”
• The Ideal Client