031: Mastering The Power Of LinkedIn w/Viveka von Rosen

I feel like today’s show is going to give the listeners of ‘Experts’ a special edge over everyone else on LinkedIn. That’s because my guest today, Viveka von Rosen focuses 100% of her time and energy only on LinkedIn. She even ranks #1 in Google for “LinkedIn Expert” (try it!).

Today, Viveka will teach us why it’s important to be on LinkedIn (and how a poor profile can actually harm you or your business). She gives a full, spontaneous critique of my profile (with actionable takeaways for everyone). And I have not edited it yet so you can see exactly what she is critiquing (but check soon! I will get to updating it!)

She teaches us some secrets to getting the very coveted testimonials – and tons more!

NEW: you can now ask me a question by leaving me a voice message here – and I will answer on an upcoming show!

Listen to this week’s episode now:

Don’t forget to subscribe on iTunes

Links

• I’m On Linked In – Now What
• Dan on LinkedIn
• Viveka’s LinkedIn Account
• Viveka on Twitter
• LinkedIn Header Template (please email me – dan@evolvingseo.com – normally a paid tool, Viveka offered this for free to Experts listeners!)
• Linked Into Business
• LinkedIn Sharing Bookmarklet
• LinkedIn Experts Google Plus Community
• Request Recommendations on LinkedIn

People

• Viveka von Rosen
• Jason Alba
• Gary Vaynerchuk
• Steve Dotto
• Con Sweeney

Agenda

Viveka’s background

Why is LinkedIn Important?

Free vs Premium Account

Setting up Profile

• Personalize the URL
• Have a good picture (that resembles you)
• Add a background image
• Put your business phone number above the fold
• Put your email address above the fold
• Add a landing page, unique URL, website, etc
• Add media links (videos, powerpoint presos, podcasts, slideshare preso)

Networking

• “Know your audience.”
• Use Advanced Search option
• Find trends via people who view your profile

“You’re never going to conduct a business deal (just) on LinkedIn.”

Light Touches

LinkedIn Endorsements

• “It’s always better when someone says you’re awesome rather than you saying so.”
• Try to get (at least) two endorsements per skill
• Ask for a recommendation (give the person talking points)