photo of bread with butter in the background

Hey everyone we’re going to do something a little different today.

I had wanted you to meet someone, from a brand that I’m sure you’ve all heard of (we’ll reveal that in a moment):

But first, this is a brand that has:

  • 532,000 likes on their facebook page
  • A Single Article With 79+ Linking Root Domains
  • And Domain Authority of 75

OK, I’m telling you all those numbers just to impress you – and also to say that I know metrics matterBut HOW you get those metrics matters even more.

And this brand has done so, by building a thriving community. Just today, one of their organic facebook posts has 38 comments, over 1,100 shares and almost 2,000 likes.

To quote the person from this brand I want to introduce you to – she says: a positive brand interaction “builds friendship. Friendship builds loyalty. And loyalty will eventually build sales.”

You can see why I wanted to talk to her.

So, with some persistence,  I found her email address and reached out to ask for an interview.

Their PR company wrote back

and said…

…. you didn’t think I was going to tell you everything in the description? 🙂

Listen to the show to find out.


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  • …something different
    • They have over 500,000 likes on Facebook
    • “They Said No”
    • We’re going to do it anyway
  • Using Facebook To Build Friendships
    • “I was a writer first”
    • Technology Connects People
    • Ask For Help
    • Learn About Your Audience
    • This Brand’s Best Social Channel
    • Friendship->Loyalty->?
    • Be An Educator
  • Why Community Is Important For SEO
    • The Broken Art of Company Blogging
    • Google: Comments Help SEO
    • Buffer’s Lost Traffic
  • 5 Ways To Inspire Blog Comments
    • Asking For Help
    • Researching & Focus Groups
    • Education
    • Friendships
    • Going Cross-Discipline
  • Measuring Comment Success
    • Establishing Your GOALS
    • Example Metrics
    • Do An 80/20 Analysis

*Photo by Brooke Cagle via Unsplash

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • August 30, 2016 Reply

    Frank Geraci

    Hi Dan, appreciating the time and energy you put into your blog and detailed information you offer. It’s awesome to come across a blog every once in a while that isn’t the same unwanted rehashed material. Great read!.

  • October 19, 2016 Reply

    Philip Henry

    Thanks Dan for the blog post, there is no doubt that “Valid” commenting on a blog of interest and relevance is solid SEO practice. Like anything though moderation is the key and I would also be a little careful of trying to over utilize your keywords of interest as the anchor text in most cases. Also just noticed your “Send Voicemail” icon over to the right and LOVE it…..

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