Jennifer Slegg takes us behind the scenes of The SEM Post, a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest writers. And why she spent an entire month creating a single piece of content. Whether you’re a writer, editor, SEO-fan or lover of marketing – you’ll gain a ton of knowledge from this episode!
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- How Google Works [Video: SMX 2016]
- Pre Google
- What differentiates the SEM Post
- Why do you do it
- Why do you love SEO
Where Jen Finds Stories
- Google testing
High Quality Sites/Content
- Beating expectations of the user
- Perception of users
Accepting Guest Posts