headshot of jennifer slegg - the sem post

Jennifer Slegg takes us behind the scenes of The SEM Post, a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest writers. And why she spent an entire month creating a single piece of content. Whether you’re a writer, editor, SEO-fan or lover of marketing – you’ll gain a ton of knowledge from this episode!

Listen Now!

And don’t forget to leave a review in iTunes!



Show Topics

Jen’s Background

  • Journalism
  • Pre Google


  • What differentiates the SEM Post
  • Why do you do it
  • Why do you love SEO

Where Jen Finds Stories

  • Google testing

High Quality Sites/Content

  • Beating expectations of the user
  • Perception of users

Accepting Guest Posts

Industry Conferences

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

Leave a Comment

Error: Please check your entries!