003: Backlinko’s Content Process Revealed With Brian Dean

Episode #3 Guest – Brian Dean of Backlinko

Brian Dean lifts the curtain on his content creation process for Backlinko. He reveals how many unique visits Backlinko.com gets per month (it’s a LOT), a secret project he’s working on, how to keep your email newsletters out of the promotions tab – and MUCH more.

Listen now!

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Links

• http://backlinko.com/
• http://backlinko.com/search-engine-ranking
• http://backlinko.com/google-ranking-factors
• http://buzzsumo.com/blog/50-things-we-learnt-about-content-marketing-this-year/
• https://moz.com/search-ranking-factors
• http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/
• http://www.advancedwebranking.com/blog/google-didnt-want-us-to-use-the-keyword-planner-this-way/
• https://litmus.com/gmail-tabs
• http://www.buzzstream.com/
• http://www.boomeranggmail.com/
• http://backlinko.com/skyscraper-technique
• https://www.evolvingseo.com/2013/06/10/propwords/
• Made To Stick (Book)

People

• Noah Kagan
• Neil Patel
• Brian Dean

Topics

Brian’s Intro

• configuring homepage and site pages [4:20]
• no products/services page? [4:45]
• nothing to buy directly from blog? [5:15]
• reduce the number of options on every page [6:00]

Potential clients skeptical of SEOs/marketers

• the .5%? [9:50]
• recommendations for finding a good agency [11:15]
• you can’t fail fast enough? [16:20]

Content

• creation process [18:45]
• content that gets shares, comments, links [22:00]
• Pre-outreach [28:30]

Email List

• time/effort [31:35]
• how to get in personal email inbox [34:15]
• outreach tools [38:15]

Opportunity Gaps

• frequency of publishing [41:00]
• the ‘skyscraper technique’ and ‘prop’ words [43:45]

Diverse Group of Domain Links

• links from smaller sites [49:00]
• relevance vs quality [49:45]

Traveling/Nutrition

• becoming data driven [51:30]
• international sales [52:30]