002: AJ Kohn on Rankings, SEO Pyschology & Five Foot Web Design

Episode 002 Guest – AJ Kohn

Summary / Dan’s Notes

If you care at all about SEO in the modern age, you definitely want to tune in to this episode. AJ is a true expert, helping such clients as Pinterest and Airbnb with their SEO.

You can find AJ on Twitter and his excellent SEO blog Blind Five Year Old.

Check out the show and leave us a review in iTunes if you are finding any value from these episodes – it will help others find them!

Links Mentioned

• http://www.blindfiveyearold.com/five-foot-web-design
• https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice
• https://www.nngroup.com/articles/how-users-read-on-the-web/
• http://www.screamingfrog.co.uk/seo-spider/
• https://www.google.com/webmasters/tools/home
• http://www.splunk.com/
• http://www.blindfiveyearold.com/aggregating-intent
• http://www.blindfiveyearold.com/query-classes
• http://www.seobythesea.com/2015/12/do-click-throughs-help-determine-whether-a-page-appears-in-google-search-results/
• http://searchengineland.com/seotable/download-periodic-table-of-seo
• https://support.google.com/webmasters/answer/35769

People Mentioned

• AJ Kohn
• Barry Schwartz
• Bill Slawski
• Danny Sullivan

Topics Discussed

AJ’s Background

Right Brain/Left Brain

• detail vs big picture
• 5-foot web design
• David Ogilvy
• cognitive fluency

Creating Obstacles

• content strategy/content marketing
• technical obstacles/mistakes
• crawl optimization

SEO Keywords

• active/passive intent
• query classes
• measured metrics
• building/earning links

Ranking Factors

• user metrics
• on-page seo
• schema

Twitter

• formatting & consistency
• hashtagging