104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt

This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org The SEO benefits of paid content promotion How to build links with paid content How to improve the

103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make

Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is flawed How to handle the various challenges we encounter with

102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu

This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your

101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber

It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: How Square Ranked For “POS System” Internal Linking Tips How to use SEO as a Product Function How Facebook Ads Can Help SEO App

100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show!

We did it! One hundred episodes of Experts on the Wire. Enjoy 🙂 -Dan Our Sponsor BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special

099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc

On today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of SEO projects like a product team Estimating the ROI of SEO projects What to do when you’re a company like Coke

098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months. Second – this was an experimental

097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub

The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with

096: How To Deliver Effective SEO Consulting w/Marie Haynes

If you’re an SEO Consultant (or work with one) maybe you struggle with things like: charging project vs hourly how much to charge dealing with difficult clients how to acquire clients and sell SEO problems with “snake oil” SEO selling how to stand out in the SEO industry time management how to grow from a solo

095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt

When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your