114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

In this episode:

• Doing SEO for a big retailer
• What an SEO Insight Technology Manager does
• Using PPC to Strategize for SEO
• Why/when/how to use Power BI
• What is the “data hulk”?!
• Does CTR actually impact ranking? (Based on data)
• Strategically dealing with Holiday and Seasonal content
• Communicating SEO value to executives.

Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.

Listen Now!

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Show Agenda and Timestamps

• Coming soon!

Tools Mentioned

• Coming soon!

Articles, Resources, and Links Mentioned

• Argos

Find Claudia Online

• Claudia on Twitter
• Claudia on LinkedIn