In this episode:

  • Doing SEO for a big retailer
  • What an SEO Insight Technology Manager does
  • Using PPC to Strategize for SEO
  • Why/when/how to use Power BI
  • What is the “data hulk”?!
  • Does CTR actually impact ranking? (Based on data)
  • Strategically dealing with Holiday and Seasonal content
  • Communicating SEO value to executives.

Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.

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Show Agenda and Timestamps

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Tools Mentioned

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Articles, Resources, and Links Mentioned

Find Claudia Online

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!

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