rain on a window

The story of a troubling email I received Monday morning.

NEXT week, we’ll back to the regular interview style episodes.

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Photo Credit: Gabriele Diwald via Unsplash

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • July 5, 2017 Reply


    Haha, enjoyed the sound production. The “filter” on your self-correction was a nice touch to create separation 🙂

    Thanks for the heads-up. I would be happy if Google gets smart enough to interpret UX. However, I hope this doesn’t create a homogenous Google material design web.

    • July 5, 2017 Reply

      Dan Shure

      Wow – good ears! That was indeed a high pass filter 🙂

      For sure, my optimistic hope is that this weeds out sites with annoying pop-ups, distracting sidebars and a bad experience but still allows for a rich, unique and interesting experience on the web.

  • August 2, 2017 Reply

    Matt Cayless

    Yep had similar emails from client…be interested to know if you see an up lift in traffic soon?
    How was the time on site and bounce rate page metrics looking? Wondering if the supplementary content was enough to be creating poor Ux signals?

    • August 2, 2017 Reply

      Dan Shure

      Hi Matt!

      Yeah I’m still knee deep in fixing these issues for several sites that have seen hits. I don’t dig into those metrics much because they are often so noisy and hard to pull apart compared to just making the site better. Yes I think the Sup. content was creating a bad user experience, and maybe even tripping up Google’s layout algo.

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