That title is no hyperbole.

I don’t know what number you would guess ‘massive’ means, but Ross and his company Siege Media have grown traffic by 250,000-500,000 monthly visits for clients like Zillow, TripAdviser and ZipRecruiter. I’d call that ‘massive’!

I wanted to know how they do this, so I invited him on the show to find out.

We chat about:

  • how he estimates if a client will see ROI from content marketing
  • his 7-step process of increase traffic by 250,000+ monthly visits
  • the qualities of rank-worthy content
  • the myth of 10x content
  • what people are getting wrong with the Skyscraper Technique
  • the curious way in which he learned how to write
  • …and a clip of something never released before from … 2013!

Listen now!

Don’t forget to subscribe on iTunes!






  • “Do what you’re best at.”
  • Sujan’s first employee

Siege Media

  • “We can do any content …”
  • “Our agency is split …”
  • Criteria of clients
  • “We grab the competitor’s URL and put it in SEMrush …”

250k+ Visits

  • Identify content to create
  • Content that ranks (almost) every time
  • User Analysis
  • Generating Links
  • Leveraging Influencer Links
  • Sustainability
  • Inclusion


  • E-wrestling?
  • Introductory passages

10x Content

Voice Search

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • February 10, 2017 Reply


    Enjoyed the show, learned some things for sure. Came from the Edge of the web podcast. What got me here is you saying you have tools open when you podcast, you did not lie or disappoint 🙂 See you next time…

    • February 10, 2017 Reply

      Dan Shure

      Raphael – cool! welcome! 🙂

  • June 15, 2017 Reply


    Great Show Dan, have been binge listening since I discovered it.

    What are some of your favourite podcasts/shows and what would you recommend?

    • June 15, 2017 Reply

      Dan Shure

      Thanks Cobus!

      In no particular order or categorization:

      Reply All
      Here’s the Thing with Alec Baldwin

      I honestly jump around a lot but the one ‘show’ I have to say I watch every minute of is Casey Neistat’s Vlog. It’s the best content that exists out there today, in my opinion!

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