John Doherty’s experience spans across everything from working in house managing SEO at Distilled NYC, to working within the Zillow group doing SEO for HotPads and now as a founder – of Credo – a marketplace for marketing companies. Because of this he has a wealth of knowledge to share.
We get into a TON in this interview including – advice for newbie SEOs, how he builds his email lists, how to find a mentor, mistakes bad SEO agencies make – and how he attracts and sends 50+ leads to 35 marketing agencies per month.
Enjoy!
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Links
- Interview w/ John Doherty (2011)
- JohnDoherty.com
- GetCredo.com
- The SEO Tools We Couldn’t Work Without
- List Builder from Sumo
- Moz Recommended List
- Paddy Moogan’s Link Building Book
- Interview w/ John Mueller
- The Hard Thing About Hard Things
- The Four Hour Workweek
- Why Are We So Bored
- John’s Facebook
People
- John Doherty
- Noah Kagan
- Rand Fishkin
- Paddy Moogan
- Nick Eubanks
- John Mueller
- Mike King
- Tom Critchlow
- Ross Hudgens
- Sujan Patel
- Richard Branson
- Dan Martell
Agenda
John’s background
- “My first full-time SEO job was building links.”
- “It’s been beneficial to me as a marketer to see all the sides (in-house, agency, consultant, etc).”
- “People should try to experience both sides (agency and in-house SEO).”
Credo
- “It’s a place where businesses looking to grow can find the right marketing agency/consultant.”
- “About 35 agencies and consultants are on the platform right now.”
- “Most months 40-50 leads are coming through.”
- Onboarding process
Marketing Credo/Attracting Leads
- “Internal referrals have really built the platform (agencies currently on the platform).”
- “I have a few different email lists.”
- “I really saw the value of email lists while working at Hotpads/Trulia.”
- Building email lists
- “I try to be smart about how I use popups.”
- Giveaways
Mistakes that (Bad) Agencies Make
- Quality of work
- No References
- Suspicious links in profile
Client Profile
- “The minimum is $1000/month project.”
Newbies Getting Into SEO
- Importance of mentors and more experienced peers
Finding a Mentor
- Find a personality fit
- Should be mutually beneficial
Adwords
Entrepreneurs Admired
Good Books
“If you want to win be one of the people who try.”
August 31, 2016
Kamil
Thanks John for this podcast. Its interesting.