Undoing Redirect Chains = Instant ROI
Want something you can do TODAY that will have an immediate effect on your SEO? Recently Screaming Frog added a report called “redirect chains” to their export options. And if you get a little creative there’s tons of value you can get from this one report. This post is for you if;
- you’re working with a large site
- you’re working with an old site
- you’re working with … you guessed it … an old AND large site.
- your site already has a lot of pages with inbound links
- maybe you’ve purchased or acquired an old site and are fixing it up or redirecting it to a new domain
The only situation I can think of in which this report won’t generate much value, is if you just have a new or small or less-linked to site (or all three factors).