I Test Drove All In One vs Yoast. By The SEO Mechanics That Really Matter.

I’m Really Worried I don’t want to be one of “those people”. You know those people, who get looks like this; It disturbs me when other people make blind recommendations based upon heresy and not direct experience. But yesterday, I found myself asking “am I one of those people?!”…

More Google Answer Boxes (That Mostly Fall Short)

Being the hip hop production fan I am, when discovering a new track with interesting beat I’ll often look up the producer. If I don’t know that producer than I’ll look up more tracks they’ve produced and it usually leads down a great path of discovery for music/artists I’d…

My Top Four WORST Moments Of 2013

Everyone’s writing top lists for 2013. And I certainly don’t blame them, it’s the natural thing to do. I love to celebrate success and look at what worked. But I find there’s a heck of a lot more to learn from what didn’t work. And more than that, it…

Metrics Are What You Get From Content, Not Why You Create It

7 REAL Reasons For Content. And A Free Cheat Sheet! This post isn’t going to tell you that content is for surface level vanity metrics like links, shares or traffic. You hear that all the time, now that “content marketing” is the new link building. But it’s being framed…

Stop Pulling My (Redirect) Chain! Find & Fix Them, Here’s How

Undoing Redirect Chains = Instant ROI Want something you can do TODAY that will have an immediate effect on your SEO? Recently Screaming Frog added a report called “redirect chains” to their export options. And if you get a little creative there’s tons of value you can get from…

The Ultimate List Of Keyword Research & Management Tools

The following list is the result of weeks of researching and testing over 15 Keyword Tools research, management and analysis tools. If we take a quick look at a basic keyword research process, it might go something like this; I’ve good a pretty good process for research and analysis that really…

Your Site Needs Proprietary Keywords: Introducing Propwords

The Story Of An Exact Match Domain, Penguin and Anchor Text In January of 2013, I was hired to do a quick review of a site that had been suffering badly from Penguin 1. I won’t disclose the site here. But it was a one word exact match domain…

I Hated Worcester. So We’re Moving The Biz There.

  “We’re NOT moving back to Portsmouth”. It was November 2012. The person speaking is my wife. We were standing in our kitchen a few days after Portsmouth Mozcation. You see, I had actually lived in the Portsmouth, NH area for 10 years. I went to college near there. I…

A Big “Yes” To Yesware: Insanely Easy Email Tracking

In short: I can’t believe this tool is free. I mean, there are paid versions – but I can’t believe the free version is free. And even though 90% of my time spent doing SEO is not on link building, I am what you’d call a “heavy user” of email.  I know…

What 80/20 REALLY Is & Applying It to SEO

I’ve seen the 80/20 Rule mentioned in passing a bunch of times lately in the SEO world, but it’s not quite being used in the fashion it was originally intended (and later explained in the book The 80/20 Principle ). UPDATE: Looking for 80/20 Link Building? See this. The…