098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months. Second – this was an experimental

097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub

The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with

096: How To Deliver Effective SEO Consulting w/Marie Haynes

If you’re an SEO Consultant (or work with one) maybe you struggle with things like: charging project vs hourly how much to charge dealing with difficult clients how to acquire clients and sell SEO problems with “snake oil” SEO selling how to stand out in the SEO industry time management how to grow from a solo

095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt

When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your

094: Large Site, In-House Technical SEO w/Jamie Alberico

In this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large site How to run internal crawls on a 10m+ page site Using custom XML sitemaps How to find and fix re-direct chains

093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault

I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes, this is a supplementary link acquisition strategy – not to necessarily replace your primary link acquisition – but you could take

092: Mobile First Indexing: A Whole New Google w/Cindy Krum

In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to do with voice search Google Actions and Google Assistant Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed) Why the

091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg

When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here. By March/April of 2017  I’d seen enough of these issues, and along with other SEOs started connecting the dots. In June I then published a

090: Improve Your Rankings by Understanding Intent w/AJ Kohn

I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’

089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz

In this episode: The problem with calling metrics like word count, time to first byte “ranking factors” Why Jenny believes CTR is NOT a significant ranking factor How to stay focused on what matters in the noisy SEO industry How to think through and solve your own SEO problems Pros and (mostly) cons of AMP A