Yesterday Rand Tweeted This
Well…. OK! I’ll take a stab at it. This is literally my 60 minute assessment of Ifttt. I know I could go into more detail, and ideas will likely develop as I begin using it, but hey, I just set up an account last night 🙂
What is Ifttt?
Ifttt is like “lift” with no L. Ifttt allows you to combine a variety of tools together into “actions”. An action is a “trigger” plus an “event”. For example, when I post a new photo to flickr, tweet about it. Or when I receive an email from my mom, post it to FaceBook. This page I’m sure explains it better than I just did and this page list “recipes”: public actions that users have posted for anyone to use. I just have one thing to say about this: REALLY FREAKIN COOL!
What Does a Recipe Look Like?
This is a neat public action (“Recipe”)… it sends you an email if its going to rain the next day.
This is some more detail on how this particular recipe is set up.
Ifttt Has Enormous Potential to Explode
This new platform has such potential to get huge, not only for an idividual looking for a productivity boost, but as Rand inscinuates, for potential inbound marketing capabilities. I’m going to share a few quick things about their potential and three different general ways Ifttt can be used. As you’ll see in my ideas below, Ifttt is only limited by your creativity. You’re combining two tools together, but if you can think abstractly 1 + 1 isn’t always 2. Especially because of the automation aspects.
Being an SEO, my first thought it to look at the search volume numbers for a start-up. Great way to gauge potential interest and momentum. Check it out:
Google Insights shows the beginning of a trend upward in the last month. I believe this is because they recently went from private beta to just beta. Not only that though, they’re showing some good brand search volume:
Not a huge search volume in the US but global is starting to look healthy. Interesting to me as well, that global search volume is much larger, and on the insights chart above there’s been a huge Interest in China.
Some Creative Ways To Use Ifttt
There are three basic ways I can suggest using Ifttt.
- Productivity / Automation
- Inbound Marketing
- Be an Ifttt Enthusiast
I think this was the obvious intended use, to help automate certain tasks. A few examples from Ifttt are:
- Keep all the photos you upload to Facebook in one place. This basically takes any photo you upload to Facebook book, and sends it over to dropbox.
- Arcive my tweets to Google Calendar does exactly that – pretty neat idea
- Send links I post on Facebook to Evernote – cool idea as well.
I like this one, and I’m sure Rand will too. I’d always wondered if I could be notified when someone is “online” on Twitter. Perhaps you’re waiting to share a new piece of content with them, or have a question and you want to ask when they are likely to notice. Maybe there’s something that can do this in TweetDeck or Hootsuite, but I haven’t looked into.
Check ‘er out.
Here, I have told Ifttt to text message me whenever Rand tweets. That way I can hop on Twitter and bother him. And the result?
Tweet from @randfish sent to my phone as a text message.
I’m sure I’ve barely scratched the surface here, but I’m anxious to put this to the test with some real world examples. I think it has enormous potential for automatic content creation/curation and well as communicating with customers or potential customers.
Be An Ifttt Enthusiast!!
You saw the search numbers and you’ve seen the potential of what Ifttt can do! Check out this:
So head over to Ubersuggest and grab some more Ifttt content ideas:
Few Final Thoughts
If there were more time in the day, I could go on forever. But I had a few last ideas for using Ifttt:
1. Content Curation / Crowdsourcing – you could take all tweets with a certain hashtag or facebook updates and collect them automatically somewhere for a bigger piece of content. Either your own tweets or those of customers etc.
2. Get this into excel / G Docs?? – The last thought I had was, I wonder if there’s a way or will be a way to get some of the data coming from actions into excel. That would be some massively useful info that have, for lots of reasons.
Alright… times out… that’s my 60 minutes first look into Ifttt… hope you liked it!