evolvingseo

I don’t do many “news” style posts. But as a keyword research junkie, I was really upset to discover “Google Sets” (the Wonderwheel-like data you could access in Google sheets) has been retired from the new Google Sheets (along with other things like Spell Check and Web Clipboard). You can still access Google Sets temporality until

Success Is A Result Of Decisions And if you think 80/20 like me, very few choices lead to the majority of results. This post is about Instagram, but it’s also about making choices. Why DO we make the decisions we make? The psychology is mysterious. Yet as online marketers, our success … and our jobs depend

NOW UPDATED FOR 2017! PLEASE NOTE: I originally reviewed the Yoast SEO Plugin vs All In One Plugin in February of 2014. This post is being completely updated for 2017 – I have updated comparisons of all the critical feature sets, but plan on doing a little more review on their help and support. If you’re

Being the hip hop production fan I am, when discovering a new track with interesting beat I’ll often look up the producer. If I don’t know that producer than I’ll look up more tracks they’ve produced and it usually leads down a great path of discovery for music/artists I’d never hear of otherwise. Typically the

Everyone’s writing top lists for 2013. And I certainly don’t blame them, it’s the natural thing to do. I love to celebrate success and look at what worked. But I find there’s a heck of a lot more to learn from what didn’t work. And more than that, it builds emotional and psychological strength to

7 REAL Reasons For Content. And A Free Cheat Sheet! This post isn’t going to tell you that content is for surface level vanity metrics like links, shares or traffic. You hear that all the time, now that “content marketing” is the new link building. But it’s being framed wrong. And if you let it,

Undoing Redirect Chains = Instant ROI Want something you can do TODAY that will have an immediate effect on your SEO? Recently Screaming Frog added a report called “redirect chains” to their export options. And if you get a little creative there’s tons of value you can get from this one report. This post is

The following list is the result of weeks of researching and testing over 15 keyword research, management and analysis tools. It is the only list I know of for keyword tools that is this extensive. Below this list is an explanation of my overall keyword research process. Features / Benefits Of The Ideal Tool Bulk

The Story Of An Exact Match Domain, Penguin and Anchor Text In January of 2013, I was hired to do a quick review of a site that had been suffering badly from Penguin 1. I won’t disclose the site here. But it was a one word exact match domain (this word receives 60,500 searches a

UPDATE: May 2018  Yes, now FIVE years since writing this, I am still working in Worcester and Worcester has come a long way, and still growing further! I wanted to share this article which does a fantastic job of summing up all the new developments in Worcester in the last few years: https://www.masslive.com/expo/erry-2018/05/d43a63efd4/worcesters_renaissance_50_ways.html UPDATE: January 6th,