The Search Engine Funnel

What Is the Search Engine Funnel?

It’s like a sales funnel, but specific to SEO.  The SEO Sales Funnel is the overriding principle that guides search efforts, always.  It follows three simple steps;

  1. Rank
  2. Click
  3. Convert

SEO at its most basic level really is this simple.  Rank->Click->Convert

Of course the specifics on how to achieve this is why you want an independent seo company you can trust to help do all the heavy lifting.  But the concept remains, and it is simple to understand – unless you’re a monkey.

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