simo ahava

On today’s show!

  • The problem’s with bounce rate
  • Tracking content like a product
  • Why most people don’t understand what a session is
  • The myth of the ‘non-technical’ marketer

Listen Now!


BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

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Show Agenda & Timestamps

  • Simo Ahava’s Technical Background [1:42]
    • Brief SEO phase [3:03]
    • What is a Google Development Expert? [7:14]
  • Reaktor [8:56]
    • What are they doing for HBO [10:27]
    • Satellite that is being sent into space with Reaktor software on it [11:23]
  • The Myth of the Non Technical Marketer Article [13:54]
    • Motivation for the Article [14:14]
    • Technical versus Non Technical [16:22]
    • How much does it apply to someone like a copywriter or doing PR, social media? [18:59]
    • Ryan Hoover and Patrick McKenzie thoughts on Non Technical Marketing [22:21]
    • Thoughts on Forbes article [27:39]
    • Thought’s on Jamie Steven’s Every Marketer Should Be Technical article [30:12]
  • Meaningful Data talk – plug and play analytics [34:22]
    • Importance of understanding definitions [37:28]
    • What is a session? [38:38]
      • How to better make sense of sessions [41:05]
      • Measuring content like it’s a product [43:40]
      • How to measure user metrics- how well is your content consumed versus a competitor –   [47:48]
    • Bounce Rate is a terrible metric [49:15]
    • Is there a way to measure a comment on a blog post as a conversion metric? [52:41]
    • How to show the value of content to clients as it relates to their business goals [55:36]
      • Do segments mess with the sample data? [57:46]
  • How people can become more technical [59:47]
    • What is Google Tag Manager [59:57]
      • Resources to learn GTM [1:01:53]
    • Google Analytics Add-Ons for Docs [1:03:57]
    • Other ways people can become more technical & importance of JavaScript [1:06:22]
  • Personal Branding- What helps Simo stand out and cause the 1,000 monthly search results for his name [1:08:33]
  • What is next for Simo [1:13:03]
  • Where can you find Simo online [1:15:13]

Tools Mentioned

Articles, Resources & Links Mentioned

Find Simo Online

About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • November 14, 2017 Reply

    Simon Griffiths

    Nice podcast, but would really like a transcript

    • November 14, 2017 Reply

      Dan Shure

      Hi Simon

      Thanks! For now with this show being 100% self produced (and even with a sponsor we technically lose money on it) transcripts are not in the budget right now, but I’ll certainly want to add them as the show grows!

  • December 11, 2017 Reply

    Angela Woodard

    I am so pleaded to have found this podcast! As a non-traditional student, ( I am severely visually impaired and over the age of 50) I am just completing undergraduate studies in Ad & PR. My interest was primarily n PR and copy writing. What I have discovered is that marketing has gone digital; and, in digital marketing, analytics is everything! I have been intimidated by my limited experience with and understanding of technical aspects of SEO, and fine-tuning analytics.This episode has brilliantly illuminated ares of my greatest concern.The conversation is so on point and I truly appreciate the links to resources that you provide.
    I am no longer intimidated. Now, I understand that there are technical aspects within digital marketing that I do not execute..Yet.

    • December 11, 2017 Reply

      Dan Shure

      Awesome!! So glad you found the show and that it is helping you on your digital marketing journey 🙂

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