On today’s show!
- The problem’s with bounce rate
- Tracking content like a product
- Why most people don’t understand what a session is
- The myth of the ‘non-technical’ marketer
Listen Now!
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Show Agenda & Timestamps
- Simo Ahava’s Technical Background [1:42]
- Brief SEO phase [3:03]
- What is a Google Development Expert? [7:14]
- Reaktor [8:56]
- What are they doing for HBO [10:27]
- Satellite that is being sent into space with Reaktor software on it [11:23]
- The Myth of the Non Technical Marketer Article [13:54]
- Motivation for the Article [14:14]
- Technical versus Non Technical [16:22]
- How much does it apply to someone like a copywriter or doing PR, social media? [18:59]
- Ryan Hoover and Patrick McKenzie thoughts on Non Technical Marketing [22:21]
- Thoughts on Forbes article [27:39]
- Thought’s on Jamie Steven’s Every Marketer Should Be Technical article [30:12]
- Meaningful Data talk – plug and play analytics [34:22]
- Importance of understanding definitions [37:28]
- What is a session? [38:38]
- How to better make sense of sessions [41:05]
- Measuring content like it’s a product [43:40]
- How to measure user metrics- how well is your content consumed versus a competitor – [47:48]
- Bounce Rate is a terrible metric [49:15]
- Is there a way to measure a comment on a blog post as a conversion metric? [52:41]
- How to show the value of content to clients as it relates to their business goals [55:36]
- Do segments mess with the sample data? [57:46]
- How people can become more technical [59:47]
- What is Google Tag Manager [59:57]
- Resources to learn GTM [1:01:53]
- Google Analytics Add-Ons for Docs [1:03:57]
- Other ways people can become more technical & importance of JavaScript [1:06:22]
- What is Google Tag Manager [59:57]
- Personal Branding- What helps Simo stand out and cause the 1,000 monthly search results for his name [1:08:33]
- What is next for Simo [1:13:03]
- Where can you find Simo online [1:15:13]
Tools Mentioned
- Google Tag Manager
- SEMrush <– 15-day free trial link
Articles, Resources & Links Mentioned
- Google Developer Experts
- The Myth Of The Non-Technical Marketer
- Ryan Hoover’s Tweet
- Patrick McKenzie’s Tweet
- Forbes article on the Technical Marketer
- Moz: Every Marketer Should Be Technical
- Plug and Play Analytics [Simo’s Presentation Video]
- Analytics 2.0 – Book by Avinash
- Tracking Content w/Enhanced eCommerce
- Why Content Does Convert (my article on Drift)
- How To Track YouTube Videos with Google Tag Manager
- How To Track SoundCloud Plays with GTM
- iPullerank Guide to GTM
- GA Add-Ons for Google Docs
Find Simo Online
November 14, 2017
Simon Griffiths
Nice podcast, but would really like a transcript
November 14, 2017
Dan Shure
Hi Simon
Thanks! For now with this show being 100% self produced (and even with a sponsor we technically lose money on it) transcripts are not in the budget right now, but I’ll certainly want to add them as the show grows!
December 11, 2017
Angela Woodard
I am so pleaded to have found this podcast! As a non-traditional student, ( I am severely visually impaired and over the age of 50) I am just completing undergraduate studies in Ad & PR. My interest was primarily n PR and copy writing. What I have discovered is that marketing has gone digital; and, in digital marketing, analytics is everything! I have been intimidated by my limited experience with and understanding of technical aspects of SEO, and fine-tuning analytics.This episode has brilliantly illuminated ares of my greatest concern.The conversation is so on point and I truly appreciate the links to resources that you provide.
I am no longer intimidated. Now, I understand that there are technical aspects within digital marketing that I do not execute..Yet.
December 11, 2017
Dan Shure
Awesome!! So glad you found the show and that it is helping you on your digital marketing journey 🙂