headshot of marie haynes google expert

Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work I do?”

So today … an episode just recorded an hour ago, I invited Marie Haynes (the very first guest ever on Experts) to come back and share what she learned at SMX Advanced.

We covered a ton … including what user engagement really is to Google, mobile ranking factors, should you disavow links and more.

Enjoy 🙂

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BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Local Visibility System – I have referred hundreds of people to Phil Rozek for Local SEO help. If you run a “local” business, he can probably help you (also, he offers a free DIY guide).

Related Episodes You Might Like

Show Agenda & Timestamps

  • Marie & Dan Reminiscing On Episode #1 [2:09]
  • Marie Background [3:16]
  • SMX Advanced Recap Begins [6:21]
  • Buying Links [6:30]
  • User Engagement as a Ranking Factor [14:16]
  • Progressive Web Apps (PWAs) [28:00]
  • Marie’s Newsletter Info [30:23]
  • Mobile First [33:24]
  • Chatbots [43:13]
  • Penguin Update [46:49]
  • Disavowing Links [49:40]
  • The Fred Update [55:22]
  • Traffic Drop Assessment [59:33]
  • Newsletter & Twitter [1:06:28]

Tools Mentioned

Articles & Online Resources

People & Companies


About Dan Shure

Hi! I'm Dan Shure. I write all of the posts and host all of the podcast episodes you'll find on the Evolving SEO blog. Say hello on Twitter @dan_shure!


  • June 27, 2017 Reply

    Grace Adato

    ok so the speed comment is the complete opposite of what I read. John was talking about mobile page speed not a factor but you’re saying the opposite. Now I’m thoroughly confused

    • June 27, 2017 Reply

      Dan Shure

      Hi Grace!

      Sorry you’re confused! Do you mean John Mueller from Google said something about it contradicting what we said in the episode? If you can clarify I can help un-confuse things!

    • June 27, 2017 Reply

      Marie Haynes

      Hi Grace,
      I can’t remember the exact words that we spoke about in the podcast, but I think I was talking about what will be happening in the upcoming mobile first index. When the mobile first index launches, according to Gary Illyes, the page speed of your mobile site will be a ranking factor.

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